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“67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions.” – Lenati Those are huge numbers, proving beyond a doubt that writing excellent content for your blog can bring you more clients and more sales.
If you had to take a guess, how many emails do you think are sent every day? One million? Ten million? One hundred million? You wouldn’t even be close—not by any stretch of the imagination. In fact, every day, people send close to 200 billion—yes, that’s billion with a “b”—emails. That equals about half the day for the average working person—so well over two hours for someone ...
Making your website accessible and easy to navigate can be the difference between retaining visitors and losing them to other sites. Strong, well-designed cornerstone content is a major factor in keeping traffic on your site and improving your customer experience. This content can also help you improve your SEO, which will boost your place in search results and bring more viewers to your site.
Freelancing comes with a lot of perks – time flexibility, autonomy, and no pay ceiling. More people than ever before are leaving their corporate jobs, and the pressures an office environment brings, with the sound belief that being your own boss and freelancer is a better option. It’s a huge step to start your own freelancing business, but it’s worth the leap for many people.
How to Make Videos Search Engines Love March 2, 2017 by Noemi Tasarra-Twigg Leave a Comment I see videos. Videos everywhere. And you probably see them, too. Wherever you look – Facebook, blogs, and even Instagram – videos are all the rage. Whether they are short clips less than a minute long or longer TVC-like videos, these materials catch people’s attention when properly created.
The Ultimate LinkedIn Cheat Sheet November 28, 2016 by Noemi Tasarra-Twigg Leave a Comment Facebook may have 1.7 million users, Twitter 313 million, and LinkedIn “only” 106 million, but any self-respecting blogger or content marketer knows that the last network cannot be ignored. That is, if you want to build a professional brand that will help cement your credibility in your chosen field.
Mashable Blogger: Owning a Samsung Galaxy Note 7 is Safer Than Getting in Your Car October 13, 2016 by Noemi Tasarra-Twigg Leave a Comment In other words, according to Mashable writer Josh Dickey, you don’t have to get rid of your Samsung Galaxy Note 7; that’s what he’s doing, at least. He published a post yesterday with a title that certainly resulted in the post’s stats ...
Don’t you sometimes wish that all you had to do was to write and publish posts? Brainstorm ideas, create articles that you yourself would read, and hit that publish button. These days, it seems that that’s not enough – especially if you’re blogging for business purposes, like startups and small businesses.
Singaporean Blogger Amos Yee is no stranger to the courts of his country and jail. Last year, he hit the headlines when he was charged as a political dissident due to his outspoken blog posts and YouTube videos. He has “attacked” the government and ridiculed its leaders as well. He appealed against his jail sentence, but the court dismissed it, resulting in Yee serving time.
Russian Blogger Arrested for “Inciting Hatred” by Playing Pokemon Go in Church September 8, 2016 by Noemi Tasarra-Twigg Leave a Comment From the day Pokémon Go was released, it was clear that the world was going to experience a phenomenon. Within 13 hours of its launch, the app was already #1 in the top-grossing list in the US! It hasn’t been all fun and games for the app’ ...
How much time do you spend on social media for your blog? I don’t mean going on Facebook and Twitter to catch up with friends, or pinning gorgeous stuff on Pinterest, or even looking at cool photos on Instagram – all for personal pleasure. I mean doing the sometimes tedious work of ensuring your blog’s profiles are updated with posts, replying to comments and tweets, and talkin ...
Having a content calendar can be a big help when it comes to leveraging content to drive more traffic and leads to your website. Putting one together can take time and while it’s worth the effort, there are ways to make the process less painful and more efficient. In this post, we’ll discuss some tools and resources that can help you put together a content calendar, as well as ...
What Content Marketers Can Learn from Game of Thrones August 12, 2016 by Noemi Tasarra-Twigg Leave a Comment It’s been less than two months since the finale of season 6 of Game of Thrones was aired, and I bet many of you still feel a void in your life. Although there is no lack of TV shows that keep you up at night (Stranger Things, anyone?), Game of Thrones is in a class of its own.
Feel Like a Change? Why Not Try the Life of an Expat-preneur? July 14, 2016 by Noemi Tasarra-Twigg Leave a Comment I dislike buzzwords as much as the next person (maybe a bit more), but when I heard the word “expat-preneur”, I have to admit that my curiosity was aroused. Perhaps it’s because of the association I made with moving around from country to country while working.
Anyone who works with content has to take into copyright into consideration. Bloggers, content creators, copywriters, and content marketers all have to refer to and use the work of others. That is all part of the job, and in itself, there is nothing wrong with that. The problem arises when copyright isn’t respected, whether knowingly or unwittingly.
Running an effective blog can be tricky. You put your heart and soul into your posts, hit “Publish” and hope that your article will strike a chord. Sometimes it works and sometimes it doesn’t. Often, some of your best work goes completely unnoticed. For these articles, paid promotion can be just the nudge your article needs to get the attention it deserves.
Domain Authority (DA) is a metric created by Moz. DA is measured numerically – from 0 to 100. It is considered by many to be a solid way to determine the quality of a website and that it affects search engine rankings. While there are some SEO experts who believe that Moz’s DA is flawed and cannot guarantee the quality of a website in Google’s view, with the “death” of Google’ ...
Ever since Justin Hall launched the first blog in 1994 with links.net, blogging has redefined the way people publish and share the written word. Now, Huffington Post is the most popular blog on the Internet with roughly 110 million unique visitors each month. It’s also the highest earning blog bringing in a monthly income of a little over 2 million dollars, while the next most ...
Are you using a free WordPress theme? Have you been wanting a premium theme but couldn’t afford one? If you didn’t win our last giveaway, here’s another chance. Allow us to help you this week, thanks to Themely, a new kid on the WordPress theme block. They’ve just released their first premium theme, Integral, and they want to spread the love to bloggers who use WordPress.
The A to Z of Content Marketing: Habits Every Content Marketer Should Develop April 7, 2016 by Noemi Tasarra-Twigg Leave a Comment If you ask me, content marketing should be hailed as the buzzword of the year (or the past few years). The popularity of the word – and activity – has been on the rise for a while now, and it seems it’s not going anywhere soon.