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Let me be blunt. Content marketing is not like other forms of marketing. You can’t invest a little bit of time and expect a little bit of reward. Instead, you either invest all the way or not bother. Because if you’re investing only part of the way then you’re just going to become part of the background noise that’s always out there on the internet.
If you are running a business, chances are that your biggest fear is whether you might be doing it in a wrong way. As the competition out there is getting smarter and more resourceful, it is only normal to be concerned about missing something important along the way that might cost your business. But the good thing is that there are signs that can alert you before things get t ...