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It doesn’t matter how small your business is, it can still be global. For example, if you’re marketing in English, millions of people all over the world can understand you. And whether you’re based in Australia, the UK, the US, Canada, India or Singapore, you are already global. And having a well-established global business basically means having a well-established local bus ...
According to this definition, the sole purpose of marketing is to develop satisfying relationships with customers that benefit both the organization and its customers. But that is hard to do unless you truly understand what makes your audience tick, isn’t it? Enter psychology. Fact: psychology and marketing have always gone hand in hand.