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Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction influences search behaviour. It goes something like this: Person searches for “this is a search term”. SERPs appear. Person holds down the Ctrl/Command key and clicks every ad (and perhaps one or two organic results).
The campaign conversion path is often a long and windy trail that consists of your prospect having objections and you effectively countering them. If you’ve done your job properly, your prospect will eventually end up at a crossroads: one path leads to a conversion and the other to the back button — or worse, your competitor.
Today we’re launching Unbounce Convertables to help you capture more conversions on any website, blog or online store. Using targeted overlays, you can drive revenue, capture leads and direct users to your high-converting pages — without bugging your developers or altering your website. You know you’re having a weird moment when you’re talking to Siri about marketing and you ...
Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. It’s landing page examples time. I’ve compiled a list of 36 landing page designs to critique.
My commentary on marketing — and the world in general — is very polarized. I despise bad experiences. And I get pretty excited when I see exceptional ones. Friends who know me well have probably at one time or another experienced OBE (Oli’s Bathroom Experiences). No, not that kind. OBE is an ongoing rant about the shitty design of bathroom sinks. Weird thing to get angry about? Perhaps.