Oli Gardner

  • Increase Conversions by Improving the Clarity of Your Value Proposition

    Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction influences search behaviour. It goes something like this: Person searches for “this is a search term”. SERPs appear. Person holds down the Ctrl/Command key and clicks every ad (and perhaps one or two organic results).

    Oli Gardner/ Unbouncein Paid Search EMail- 18 readers -
  • Introducing Unbounce Convertables: Get More Conversions from Every Page on Your Website

    Today we’re launching Unbounce Convertables to help you capture more conversions on any website, blog or online store. Using targeted overlays, you can drive revenue, capture leads and direct users to your high-converting pages — without bugging your developers or altering your website. You know you’re having a weird moment when you’re talking to Siri about marketing and you ...

    Oli Gardner/ Unbounce- 25 readers -
  • 36 Creative Landing Page Design Examples: A Showcase and Conversion Critique

    Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. It’s landing page examples time. I’ve compiled a list of 36 landing page designs to critique.

    Oli Gardner/ Unbounce- 51 readers -
  • 10 Landing Page Samples That Pissed Me Off and What I’d Do to Fix Them

    My commentary on marketing — and the world in general — is very polarized. I despise bad experiences. And I get pretty excited when I see exceptional ones. Friends who know me well have probably at one time or another experienced OBE (Oli’s Bathroom Experiences). No, not that kind. OBE is an ongoing rant about the shitty design of bathroom sinks. Weird thing to get angry about? Perhaps.

    Oli Gardner/ Unbouncein Social Paid Search- 36 readers -