Oli Gardner

  • Increase Conversions by Improving the Clarity of Your Value Proposition

    Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction influences search behaviour. It goes something like this: Person searches for “this is a search term”. SERPs appear. Person holds down the Ctrl/Command key and clicks every ad (and perhaps one or two organic results).

    Oli Gardner/ Unbouncein Paid Search EMail- 18 readers -
  • Introducing Unbounce Convertables: Get More Conversions from Every Page on Your Website

    Today we’re launching Unbounce Convertables to help you capture more conversions on any website, blog or online store. Using targeted overlays, you can drive revenue, capture leads and direct users to your high-converting pages — without bugging your developers or altering your website. You know you’re having a weird moment when you’re talking to Siri about marketing and you ...

    Oli Gardner/ Unbounce- 23 readers -
  • 36 Creative Landing Page Design Examples: A Showcase and Conversion Critique

    Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. It’s landing page examples time. I’ve compiled a list of 36 landing page designs to critique.

    Oli Gardner/ Unbounce- 49 readers -
  • 10 Landing Page Samples That Pissed Me Off and What I’d Do to Fix Them

    My commentary on marketing — and the world in general — is very polarized. I despise bad experiences. And I get pretty excited when I see exceptional ones. Friends who know me well have probably at one time or another experienced OBE (Oli’s Bathroom Experiences). No, not that kind. OBE is an ongoing rant about the shitty design of bathroom sinks. Weird thing to get angry about? Perhaps.

    Oli Gardner/ Unbouncein Social Paid Search- 34 readers -
  • [AMA] I’m Oli Gardner, Co-Founder of Unbounce. Ask Me Anything

    Fun fact: I’ve seen more landing pages than anyone on the planet, and part of that painstaking and often nosebleed-inducing exercise is that I get to see some really cool and awful things. If you’re running marketing campaigns – and who isn’t amirite? – then landing pages matter to you. Got a conversion question burning a hole in your brain pocket? Wanna know about that ti ...

    Oli Gardner/ Unbounce- 19 readers -
  • Announcing The 2015 Call to Action Conference

    Last year’s Call to Action Conference had attendees on the edge of their seats. This year’s conference will be bigger and better. Last September, we put on our first ever Call to Action Conference, a one-day event dedicated to conversion rate optimization and all aspects of data-informed marketing.

    Oli Gardner/ Unbouncein Paid Search EMail- 23 readers -
  • No Clarity, No Conversion: 29 Rapid-Fire Landing Page Reviews

    What do Game of Thrones and the vast majority of landing pages have in common? Without seeing a “Previously on Game of Thrones” recap (complete with beheadings, baby-stealing white-bearded giant folk, fashionable incest, and the word Stark), you’d have absolutely no clue what’s going on. Similarly, if someone lands on a page and the scannable headlines, imagery and subheads ...

    Oli Gardner/ Unbouncein SEO EMail- 40 readers -
  • 22 Brutally Honest Landing Page Critiques

    Some performers fear Simon Cowell when they walk out on stage. Then there are those special few who actually embrace the fear. They *want* to stand on that stage. They *want* to belt their heart out and see Simon sit there speechless, with a lump in his throat. They want pop culture’s most infamous critic to impart some of his wisdom to help their career as an artist.

    Oli Gardner/ Unbouncein Social Paid Search- 54 readers -