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Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction influences search behaviour. It goes something like this: Person searches for “this is a search term”. SERPs appear. Person holds down the Ctrl/Command key and clicks every ad (and perhaps one or two organic results).
The campaign conversion path is often a long and windy trail that consists of your prospect having objections and you effectively countering them. If you’ve done your job properly, your prospect will eventually end up at a crossroads: one path leads to a conversion and the other to the back button — or worse, your competitor.
Today we’re launching Unbounce Convertables to help you capture more conversions on any website, blog or online store. Using targeted overlays, you can drive revenue, capture leads and direct users to your high-converting pages — without bugging your developers or altering your website. You know you’re having a weird moment when you’re talking to Siri about marketing and you ...
Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. It’s landing page examples time. I’ve compiled a list of 36 landing page designs to critique.
My commentary on marketing — and the world in general — is very polarized. I despise bad experiences. And I get pretty excited when I see exceptional ones. Friends who know me well have probably at one time or another experienced OBE (Oli’s Bathroom Experiences). No, not that kind. OBE is an ongoing rant about the shitty design of bathroom sinks. Weird thing to get angry about? Perhaps.
Fun fact: I’ve seen more landing pages than anyone on the planet, and part of that painstaking and often nosebleed-inducing exercise is that I get to see some really cool and awful things. If you’re running marketing campaigns – and who isn’t amirite? – then landing pages matter to you. Got a conversion question burning a hole in your brain pocket? Wanna know about that ti ...
Landing pages rule. Blah. Homepages suck. Blah. Do some A/B testing. Blah. Base your optimization strategy on customer feedback. Blah. All of those statements are true. But they sound boring and being boring is lame. It’s twenty fifteen and I refuse to be lame. If you want to be a non-lame marketer, it’s really easy. Read this post, have a laugh, and treat everything I say as gospel.
Last year’s Call to Action Conference had attendees on the edge of their seats. This year’s conference will be bigger and better. Last September, we put on our first ever Call to Action Conference, a one-day event dedicated to conversion rate optimization and all aspects of data-informed marketing.
(Questo è un contenuto esclusivo tradotto in Italiano grazie al team di Google Partners.) A parte le reazioni irrazionali di Grumpy Cat, le campagne con rendimento scarso sono decisamente deprimenti, non soltanto per voi. Dopo tutto, anche i visitatori della vostra pagina sono costretti a muoversi faticosamente in mezzo a tutte quelle schifezze. Pensate a loro per un attimo.
Irrational Grumpy Cat reactions aside, under-performing campaigns are a major downer – and not just for you. After all, your visitors have to wade through all that stinky poop too. Think about them for a minute. They trusted you enough to click your ad or link and you let them down with a poor landing experience.
What do Game of Thrones and the vast majority of landing pages have in common? Without seeing a “Previously on Game of Thrones” recap (complete with beheadings, baby-stealing white-bearded giant folk, fashionable incest, and the word Stark), you’d have absolutely no clue what’s going on. Similarly, if someone lands on a page and the scannable headlines, imagery and subheads ...
Some performers fear Simon Cowell when they walk out on stage. Then there are those special few who actually embrace the fear. They *want* to stand on that stage. They *want* to belt their heart out and see Simon sit there speechless, with a lump in his throat. They want pop culture’s most infamous critic to impart some of his wisdom to help their career as an artist.