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Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May the 4th—a huge marketing opportunity and you’ve got nothing. A mad scramble ensues to come up with a clever concept, create assets, and execute in time to ride the wave of lightsabre-filled fun. In some cases, it may be too late to do anything at all.
As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. But there’s much more to social media than the top social media and media sharing networks.
This is an updated version of a post originally published in October 2014 by Olsy Sorokina. Pinterest was supposed to be a simple visual bookmarking tool, but morphed to fill a need as a catalog and community of creativity. Today, more than 100 million active Pinners discover new ideas and inspire others every single month—a majority of whom are outside of the U.S.