open x

  • 3 ways traditional SSPs cost publishers money

    Supply-side platforms (SSPs) were created to help publishers connect to multiple potential buyers in order to maximize revenue. But change happens quickly in our industry, and the SSPs need to catch up with today’s complex demand landscape. Fragmented Demand Most publishers today want to work with a diverse set of brand-safe advertisers, via networks and real-time bidders, and ...

    Digiday- 5 readers -