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Creating video for mobile used to be an exercise in repurposing horizontal video for vertical platforms. Now, with mobile as the first screen for most viewers, the logical next step is for brands to create videos expressly for the smallest screen. So why isn’t making videos for mobile as simple as taking a 16:9 horizontal video and sandwiching it into a vertical format? First ...
Hilton Worldwide is doing what hospitality advertisers have attempted for decades: It’s giving consumers a real feel for an exotic location as they consider booking – and driving reservations with immersive ad experiences. The technology at the heart of this new approach? Virtual reality. In one module dubbed “Destination: Inspiration,” viewers are dropped at Hilton Barbados R ...
First, they transformed the way we ate. Then they transformed the way we traveled. Now mobile apps are changing the way we shop. Last year, mobile transactions in the US topped $8.71 million. With that figure poised to grow by 210 percent in 2016 brands are rethinking the entire shopping experience and they’re putting cash behind the effort. The key lies beyond speed or convenience.