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Creating video for mobile used to be an exercise in repurposing horizontal video for vertical platforms. Now, with mobile as the first screen for most viewers, the logical next step is for brands to create videos expressly for the smallest screen. So why isn’t making videos for mobile as simple as taking a 16:9 horizontal video and sandwiching it into a vertical format? First ...
Hilton Worldwide is doing what hospitality advertisers have attempted for decades: It’s giving consumers a real feel for an exotic location as they consider booking – and driving reservations with immersive ad experiences. The technology at the heart of this new approach? Virtual reality. In one module dubbed “Destination: Inspiration,” viewers are dropped at Hilton Barbados R ...
First, they transformed the way we ate. Then they transformed the way we traveled. Now mobile apps are changing the way we shop. Last year, mobile transactions in the US topped $8.71 million. With that figure poised to grow by 210 percent in 2016 brands are rethinking the entire shopping experience and they’re putting cash behind the effort. The key lies beyond speed or convenience.
PopSong game developer FreshPlanet buckets their audience into two camps: Those that make in-app purchases and those that watch ads. Why? Power ups–sold for a dollar a pop–are simply more profitable, but that revenue comes from just about 2 percent of their audience. “Fifty percent of our revenue is coming from advertising, but it comes from the 98 percent of users who never b ...
This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single socket? Your system overloads. A publisher who plugs multiple ad networks into its system to maximize profits can overload it, too. Each ad network typically has its own software development kit (SDK) that requires integration into the publisher’s code.