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  • Conduct a Backlink Profile Analysis with Excel (case study)

    Posted by OsandaCooray It is always a good idea to conduct a backlink audit if you suspect that you have been hit by an algorithmic penalty from Google, or you seem to be losing rankings and don’t know why. The data you obtain from a backlink analysis gives you a chance to take a closer look at the links you have and the strategies that have been employed.

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