- Our Blog
Publicis Groupe CEO Maurice Levy believes that advertising fraud is killing the industry, and that even Facebook is clueless how to combat it. Levy made the comments at a CNBC marketing panel in Davos today, amid continued concern over the reliability of digital advertising metrics. He noted that advertising agencies “are not comfortable” with being unable to access the algo ...
A year after being called a likely pyramid scheme by a federal judge in Arizona, Vemma Nutrition Company has agreed to halt certain business practices FTC alleged made the company a pyramid scheme. However, Vemma CEO Benson K. Boreyko, also a defendant in the FTC complaint, claimed victory because Vemma admitted no wrongdoing and was not declared a pyramid scheme.
Today, Impact Radius, a pioneer in global digital marketing and performance marketing solutions, officially announced the launch of Media Partner Discovery, an innovative technology that gives agencies and affiliate marketers the capability of identifying strategic media partners from a database of 800,000 affiliate websites from across the globe.
Zakiyyah Myers, the founder of Innclusive and AirBnB alternative wrote this morning in a Facebook post (that I’ve now been banned from) that shutting down Backpage.com for promoting underage sex trafficking is “legislating morality.” She is not only wrong, but it concerns me that her company and her followers are not only promoting something completely wrong, but that many o ...
PACEDm.com If there is any reason to see the speaker at Affiliate Summit, the leading affiliate marketing industry conference and exhibition, this is it. This year it will once again feature Evan Weber, CEO of Experience Advertising, Inc., as a solo presenter for their upcoming Affiliate Summit West (#ASW17) conference.
With the new year here, many people are making resolutions for healthier eating, with veganism appealing to more people than ever. Because vegans avoid consuming anything that comes from a non-human animal or insect, things like meat, poultry, fish, eggs, and even honey are all exempt from their dietary choices.
First, let’s ignore the fact that we’ve just learned that advertising agencies seem to be engaged in price fixing in order to ad more bullshit charges onto media. That should be enough to really piss you off and not trust any sort of agency, consulting company or “expert” ever again. Then there is this graphic from Accenture, which I’m pretty sure they have no idea what it me ...
YeahMobi claims that they just raised $100 million for their very secretive advertising network. The Xi’an, China-based company is now claims they are worth at about RMB 5 billion (almost 1 billion?). They claim that investors in the private placement include Beijing Bohai Tongxin Private Equity Fund (RMB 120 million), Nanjing Huawen Hongsheng Startup Investment Fund (RMB 10 ...
PACEDM published an article that was highly critical of some of the advertising practices of Jumbleberry a Canadian company that has a lot of nutraceutical products. While we stand by our discoveries, we wanted to give Jumbleberry’s CEO fair time to talk about the issues, recognize the problems and address them.
If you didn’t know better, Uber seems like they are about to fall over with possible losses in the $3.5-$4 BILLION range. Several news outlets have been reporting that they are losing more money than any company in the history of the world, despite growing left and right and making new inroads in the entire cab and taxi industry.
These guys are big, making millions and millions on running these ads – and they depend on the fact that they are located in Canada to continue running advertising that is not only unethical but downright fraudulent. In this case, I caught them running pop-ups that claim, among other things, that Stephen Hawkins and Anderson Cooper are reporting about a pill that can “Double IQ.
The talking doll “My Friend Cayla” is doing way more than just entertaining children — it’s also recording their conversations. A coalition made up of consumer advocacy and privacy organizations recently filed a complaint to the FTC claiming that manufacturer Genesis Toys and speech recognition technology provider Nuance Communications are using toys to violate the privacy of ...
The Federal Trade Commission has successfully taken down another Pay Day Scammer, Jason A. Kotzker. He had been charged by the feds in this case for selling personal information from people who thought they were applying for payday loans online and sold it to a scam that tapped consumers’ bank accounts and credit cards without consent.
Calling the actions of a collections of lead generation companies, “Illegal Acts,” the FTC has taken action against Consumer Education Group aka ePath Media operating out of California and Colorado, has settled Federal Trade Commission charges that, between late 2013 and 2015, it made millions of illegal telemarketing calls to consumers on the national Do Not Call (DNC) Registry — including pr.
I’m sure you haven’t missed the headlines lately about brands like Kellogg’s and the San Diego Zoo pulling their ads from Breitbart News. For the most part, big-name advertisers promptly pulled their ads, since they don’t want consumers associating their brands with fake news, racism and hate. What the public probably – and unfortunately – doesn’t realize is that these ads we ...
Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing. “Done right, it makes content marketing easier — click a button, curate content, post it to the web and email it to subscribers. And do it all automatically.
The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Laura M. Sullivan, Senior Attorney, Federal Trade Commission will speak at the Knowledge Group’s webcast entitled: “FTC’s Native Advertising Guidance: What You Need to Know.” This two-hour event is scheduled on December 16, 2016 at 12:00 PM – 2:00 PM ET.
Over the past decade, affiliate marketing has exploded with potential. More and more companies are realizing that there is huge potential in having their products, information, services, or other goods promoted by expert marketers, and only paying for it when sales are made. This is a proven model, but advertisers have found that it isn’t always as easy to get things set up as it should be.
After already settling with the FTC for his CPA advertising network CPATank, it turns out that Mr. Glazers (who has appeared since then on TV claiming to be a millionaire investor on the TV Show “Mystery Millionaire.”) wasn’t being totally honest about his financial condition. Because of this, the FTC has got a court order to force Mr.
Advertisers often use humor to grab customers’ attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior. Ads that make people laugh are not always in the best interest of brands, researchers found. To borrow from Goldilocks, humor may only work to advertisers’ benefit when it is “just right.