Pace Lattin

  • Missy Ward, Affiliate Summit

    After spending over a dozen years in Marketing Departments of various companies and managing her own affiliate sites, Missy Ward founded Affiliate Summit Corporation in 2003 with her business partner, Shawn Collins on a $400 investment. In 2017, Clarion Events acquired Affiliate Summit Corporation, which includes the Affiliate Summit tradeshow and conference, FeedFront Magazine, GeekCast.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 6 readers -
  • LinkTrust Sold, CEO Steps Down

    LinkTrust, a leading provider of Saas-based affiliate and performance marketing software announced today that it has been acquired by Utah-based private equity group Loyal Companies with plans for advanced growth strategy. With the acquisition, Chad MacKay, Managing Partner of Loyal Companies, will become chief executive officer of LinkTrust – replacing current owner and CEO ...

    Pace Lattin/ Performance Marketing Insider- 18 readers -
  • What is Hyper-Segmented Email Automation?

    In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this. The more segmented and targeted your automation, the more it’ll resonate with subscribers.

    Pace Lattin/ Performance Marketing Insiderin EMail- 10 readers -
  • What Did Trump Have To Do With Affiliate Summit West?

    ASW was just a couple of weeks ago, and our team is still reeling from all the meetings we’ve had during the exhibition. Affiliate Summit usually attracts thousands of affiliates, media buyers, service providers, advertisers and influencers from all over the world, but I have to say that this year the show generally and the meet market specifically exceeded our expectations – ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 11 readers -
  • Is QuinStreet About To Crash Due to Bad Leads and FTC Issues?

    If you’re to believe this article on SeekingAlpha, QuinStreet is in in trouble and is facing more and more fines from the government due to their less-than ethical marketing. According to the article, “Numerous lawsuits, customer & employee testimony, and independent analysis suggest these methods include egregious ACPA (cyber-squatting) and TCPA violations, selling low-q ...

    Pace Lattin/ Performance Marketing Insider- 15 readers -
  • FTC Charges Three in Work From Home Affiliate Scam

    The Federal Trade Commission (FTC) announced Dec. 28 that it has charged a group of defendants with allegations of deceiving consumers about a “work from home” scheme. The defendants in the case are Ronnie Montano, Hyong Su Kim, Martin Schranz, and related companies that they owned. According to the FTC, the defendants told consumers it was possible to earn thousands of a do ...

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 17 readers -
  • Jeff Johnson named Executive Vice President of PMX Agency

    PMX Agency has named Jeff Johnson as its Executive Vice President. In the role, Johnson will work closely with the agency’s Corporate Development and Marketing teams to help lead the strategy and cultivation of omnichannel, global opportunities for brands served by PMX. Having most recently acted as iProspect’s Global Chief Client Officer, Johnson brings deep expertise in th ...

    Pace Lattin/ Performance Marketing Insider- 8 readers -
  • Ikea is Asking Women to Pee On Their Ads

    Print ads can border on boring but not the recent Ikea magazine ad from Sweden which are asking for consumers to pee on it. That’s because there is a built in pregnancy test. If you happen to be in the market for a crib, then you can score a discount on your purchase by peeing on the ad to reveal a coupon.

    Pace Lattin/ Performance Marketing Insider- 9 readers -
  • Affiliate Websites Spoof Cryptocurrency Exchanges

    Fake landing pages are spoofing websites for popular cryptocurrency exchange desks, TheNextWeb reports. The pages, which are meant to look like legitimate websites for exchanges such as Binance, actually only contain affiliate links programmed to forward visitors to the real exchange websites. While the Binance spoof doesn’t appear to steal users’ credentials, websites that ...

    Pace Lattin/ Performance Marketing Insider- 15 readers -
  • Is Google’s Panda Algorithm Still Relevant In 2018?

    In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update. Panda marked the beginning of Google’s war against web spam and black-hat SEO – a battle that the search giant has more or less won by now.

    Pace Lattin/ Performance Marketing Insiderin Affiliate SEO- 11 readers -
  • Spotify May Owe $1.6 Billion To Music Creators

    2018 may see Spotify finally going public — the streaming giant confidentially filed IPO documents with the SEC at the end of December, Axios reports. But before any of this happens, Spotify must contend with a new copyright lawsuit from Wixen, the music publisher of musicians such as Tom Petty, Neil Young, Weezer, and The Doors. According to the plaintiff, the losses are worth at least $1.

    Pace Lattin/ Performance Marketing Insider- 10 readers -
  • 2018 Is the Year of the Chief Automation Officer

    According to recruitment firm Hays, due to new technologies, there will be increased demand for chief automation officers (CAOs). Hays CEO, Alistair Cox said that across the boardroom table, business leaders may also start seeing more CAOs have a say as businesses recognise AI’s revolutionary potential, but remain alert to the unforeseen impact it could have on their business model.

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Ava Rose Agency – Tyra Bell Holland

    My personal experience with her and her agency is not good, and it’s my 20 years opinion as one of the leading online marketing executives, that she is bullshitting her way. Her social media accounts have almost zero followers, no reach, and she moves from one client to another. Do not recommend.

    Pace Lattin/ Performance Marketing Insider- 11 readers -
  • Facebook Says They Are Bad For You

    Facebook just admitted that using Facebook can be bad for you Facebook just admitted that using Facebook can be bad for you Facebook admitted on Thursday that using its social network can be bad for you in some instances. Facebook’s director of research David Ginsberg and research scientist Moira Burke published a post in which they addressed questions about the impact Face ...

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Exposed: TechTimes Cheating Advertisers

    Exposed: TechTimes Cheating Advertisers Lawyers Run The World By Pace Lattin 2017-12-13 has been caught more than once running popups of their pages with ads “crammed” into the page so that even content can’t be seen. We’ve spoken to Google and other companies about them in the past, and they’ve showed up on fraud reports for clients.

    Pace Lattin/ Performance Marketing Insiderin Google- 9 readers -