Pace Lattin

  • NoTrove Malware is Killing Ad Network

    According to RiskIQ, a new malware is seriously damaging the advertising industry, and ad networks have no idea how to really combat it. William MacArthur, a threat researcher at RiskIQ said, “NoTrove harms not only visiting users, but also legitimate advertisers, adversely affecting those reliant on the credibility of the digital advertising ecosystem such as online retaile ...

    Pace Lattin/ Performance Marketing Insider- 20 readers -
  • ReviMedia Recognized as Awesome Place to Work

    The 2017 Great Place to Work certification recognizes companies that have established outstanding workplace environments. “We are committed to creating a workplace that our team genuinely enjoys. Earning this certification is a great indicator that we are headed in the right direction,” said ReviMedia’s Chief People Officer, Ethel van Hulle.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 17 readers -
  • 7 Marketing Mistakes B2B Companies Often Make

    7 Marketing Mistakes B2B Companies Often Make Guides: How Do I? By Pace Lattin 2017-04-12 B2B companies must leverage the power of social media marketing to reach their audience and generate leads effectively. However, many companies that typically have worked in traditional marketing mediums or have not spent a lot of time on marketing can make a lot of mistakes as they tra ...

    Pace Lattin/ Performance Marketing Insiderin Social- 12 readers -
  • LeadsCon Call for Speakers in NYC: Connect to Convert

    We’ve reimagined LeadsCon New York as LeadsCon Presents: Connect to Convert, and we want you to be a part of the excitement! As the premiere conference and expo on optimizing calls, clicks, shares and search to generate LEADS, Connect to Convert helps marketing and sales through the entire customer journey—from branding and customer acquisition to conversion and sales.

    Pace Lattin/ Performance Marketing Insider- 25 readers -
  • Fake FTC Tech Support Shut Down by Real FTC

    The Federal Trade Commission has gotten an injunction against a Florida man who claimed to be offering tech support services on behalf of the agency. “Since at least July 2016, Defendant Croft, who purports to run a technical support company called PC Guru Tech Support or PC Guru, has been deceptively marketing, advertising, promoting, and offering for sale technical support ...

    Pace Lattin/ Performance Marketing Insider- 14 readers -
  • YouTube Bans Ads on New Channels

    The video-sharing website has tightened up its model and as of now will no longer serve ads on YouTube Partner Program (YPP) videos until the channel reaches 10k lifetime views. The change should reassure some advertisers, although it could also upset many of its millions of creators. YouTube wouldn’t specify how many accounts would be affected by the change, but according t ...

    Pace Lattin/ Performance Marketing Insiderin Social YouTube- 14 readers -
  • Experian Sells It’s Email Marketing Business

    Experian, the global information services company, announces that it has signed a definitive agreement to sell its Email/Cross-Channel Marketing business (CCM) to Vector Capital. The enterprise value of CCM at completion is c. US$400m on a cash and debt free basis. Experian has agreed to divest a 75% interest in CCM to Vector Capital, with Experian retaining the balance.

    Pace Lattin/ Performance Marketing Insiderin EMail- 23 readers -