Pace Lattin

  • NoTrove Malware is Killing Ad Network

    According to RiskIQ, a new malware is seriously damaging the advertising industry, and ad networks have no idea how to really combat it. William MacArthur, a threat researcher at RiskIQ said, “NoTrove harms not only visiting users, but also legitimate advertisers, adversely affecting those reliant on the credibility of the digital advertising ecosystem such as online retaile ...

    Pace Lattin/ Performance Marketing Insider- 23 readers -
  • ReviMedia Recognized as Awesome Place to Work

    The 2017 Great Place to Work certification recognizes companies that have established outstanding workplace environments. “We are committed to creating a workplace that our team genuinely enjoys. Earning this certification is a great indicator that we are headed in the right direction,” said ReviMedia’s Chief People Officer, Ethel van Hulle.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 24 readers -
  • 7 Marketing Mistakes B2B Companies Often Make

    7 Marketing Mistakes B2B Companies Often Make Guides: How Do I? By Pace Lattin 2017-04-12 B2B companies must leverage the power of social media marketing to reach their audience and generate leads effectively. However, many companies that typically have worked in traditional marketing mediums or have not spent a lot of time on marketing can make a lot of mistakes as they tra ...

    Pace Lattin/ Performance Marketing Insiderin Social- 12 readers -
  • LeadsCon Call for Speakers in NYC: Connect to Convert

    We’ve reimagined LeadsCon New York as LeadsCon Presents: Connect to Convert, and we want you to be a part of the excitement! As the premiere conference and expo on optimizing calls, clicks, shares and search to generate LEADS, Connect to Convert helps marketing and sales through the entire customer journey—from branding and customer acquisition to conversion and sales.

    Pace Lattin/ Performance Marketing Insider- 25 readers -