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According to RiskIQ, a new malware is seriously damaging the advertising industry, and ad networks have no idea how to really combat it. William MacArthur, a threat researcher at RiskIQ said, “NoTrove harms not only visiting users, but also legitimate advertisers, adversely affecting those reliant on the credibility of the digital advertising ecosystem such as online retaile ...
Using videos to market a product, service or brand may sound easy at first glance, but there are a lot of mistakes that could affect your ability to leverage its advantages. That is why knowing what these mistakes are and how to avoid them is important, as it could make a world of difference in the results that you obtain.
XLMedia’s Ory Weihs has reaffirmed his company’s commitment to the igaming industry with the announcement that it has bought a portfolio of Romanian-facing affiliate websites. The digital marketing company paid approximately US$1m for the online betting and gambling content websites, the most significant of which is ponturi-bune.
Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing is the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing.
Empyr media has revealed a new performance and affiliate marketing platform that claims it can completely verify when campaigns send customers to your offline, brick and mortar location. Yep, the claim is that marketers would be better off spending their money on verified foot traffic, than only online purchases.
The 2017 Great Place to Work certification recognizes companies that have established outstanding workplace environments. “We are committed to creating a workplace that our team genuinely enjoys. Earning this certification is a great indicator that we are headed in the right direction,” said ReviMedia’s Chief People Officer, Ethel van Hulle.
PACEDm.com Jessica Rich, who was forced out by the Trump administration after 25 years of working at the FTC, and was most recently the director of the Federal Trade Commission’s (FTC) Bureau of Consumer Protection, has joined Consumer Reports as Vice President of Consumer Policy and Mobilization.
Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business. The product will be rebranded to ThriveTracker.
Despite a report in several journals that Facebook was starting to target people based on their “emotional state,” Facebook has confirmed with PACEDm.com that the reports are nothing but pure and total “BS.” The Australian for example wrote that it allows advertisers to target insecure and vulnerable young people.
RingPartner, one of the first performance marketing companies to focus solely on the click-to-call niche, is excited to release its 2017 Inbound Call and Marketing Campaign Data report. By analyzing hundreds of thousands of inbound calls generated by digital marketing messages across a wide variety of industries, the report offers novel insights regarding performance marketin ...
In what has been one of the longest dramas in the online marketing world which included a multi-year legal battle between three people, with one alleging defamation and black-mail a decision has been made by the Courts. Rich Gorman has beaten John Monarch and Direct Outbound of South Carolina in court, ending the saga of slander, fake websites, hacked emails and even a suicide.
7 Marketing Mistakes B2B Companies Often Make Guides: How Do I? By Pace Lattin 2017-04-12 B2B companies must leverage the power of social media marketing to reach their audience and generate leads effectively. However, many companies that typically have worked in traditional marketing mediums or have not spent a lot of time on marketing can make a lot of mistakes as they tra ...
We’ve reimagined LeadsCon New York as LeadsCon Presents: Connect to Convert, and we want you to be a part of the excitement! As the premiere conference and expo on optimizing calls, clicks, shares and search to generate LEADS, Connect to Convert helps marketing and sales through the entire customer journey—from branding and customer acquisition to conversion and sales.
Performance Horizon Co., Ltd a global leader in partner marketing and affiliate technology, announces today the launch of its SaaS solutions for partner marketing to companies in Japan, through an agency contract with Net Marketing Co. Ltd. “We are very happy that we added Performance Horizon’s technology solutions to our product and service lineup to provide the leading tec ...
The Federal Trade Commission has gotten an injunction against a Florida man who claimed to be offering tech support services on behalf of the agency. “Since at least July 2016, Defendant Croft, who purports to run a technical support company called PC Guru Tech Support or PC Guru, has been deceptively marketing, advertising, promoting, and offering for sale technical support ...
Russian Hacker Pyotr Levashov was just arrested in Spain at the request of the DOJ and FBI. Russian television station RT reported that Levashov was arrested under a US international arrest warrant and was suspected of being involved in hacking attacks linked to alleged interference in last year’s US election.
The video-sharing website has tightened up its model and as of now will no longer serve ads on YouTube Partner Program (YPP) videos until the channel reaches 10k lifetime views. The change should reassure some advertisers, although it could also upset many of its millions of creators. YouTube wouldn’t specify how many accounts would be affected by the change, but according t ...
The financial boom of the late 80s caused wild rumors of a mysterious black credit card circulating the fine-dining tables reserved for champions of Reagan’s Supply-Side economy in Manhattan’s Financial District. So pervasive were these rumors, American Express finally capitulated to the urban legend-based demand and created its Centurion Card in 1999.
The efforts of a group of anonymous activists is prompting some retailers to cutting ties with Breitbart, a right-wing news website. Since the November election, a group of activists who call themselves Sleeping Giants have been campaigning to stop retailers and brands from advertising on Breitbart.
Experian, the global information services company, announces that it has signed a definitive agreement to sell its Email/Cross-Channel Marketing business (CCM) to Vector Capital. The enterprise value of CCM at completion is c. US$400m on a cash and debt free basis. Experian has agreed to divest a 75% interest in CCM to Vector Capital, with Experian retaining the balance.