Pace Lattin

  • BAD NEWS: Funny Ads Make You Laugh but Don’t Actually Work?

    Advertisers often use humor to grab customers’ attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior. Ads that make people laugh are not always in the best interest of brands, researchers found. To borrow from Goldilocks, humor may only work to advertisers’ benefit when it is “just right.

    Pace Lattin/ Performance Marketing Insider- 7 readers -
  • Trump Signals He Will Weaken Federal Trade Commission

    PACEDm.com The transition of power from President Barack Obama to President-Elect Donald Trump is underway. Although President-Elect Trump did not lay out specific policy prescriptions about data privacy or consumer protection during his candidacy, his recent choice of Dr. Joshua D. Wright to lead transition efforts at the Federal Trade Commission provides some hints as to the ...

    Pace Lattin/ Performance Marketing Insider- 8 readers -
  • What Will Marketers Do in 2017?

    Guy Marion, CMO and Head of Growth at Autopilot analyzes the findings of their ‘State of Industry research report’ which was conducted in partnership with Cint.com and outlines the domains marketers would invest in 2017 It’s time to put 2016 in the books and look forward to a fresh start. 2017 is only a month away, and for many, we could not be more excited to put this “historic” year to rest.

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • FTC Says Homeopathic Products Must Admit They Are Junk Science

    PACEDm.com According to Veritad, a statement by the Federal Trade Commission (FTC) on November 15, 2016, the FTC will begin to hold over the counter (OTC) homeopathic makers to the same standards as other products that make similar claims of treating specific conditions. Under the new policy, claims “based solely on traditional homeopathic theories and not on valid studies us ...

    Pace Lattin/ Performance Marketing Insider -
  • Now Buy Digital Audio Advertising Via DSP

    AdsWizz, the leading global technology provider of advertising solutions for the digital audio industry, announced today its partnership with RTBiQ to bring advanced direct response tools to programmatic digital audio advertising. The partnership will allow RTBiQ’s advertisers to easily add the power of digital audio to their existing programmatic digital campaigns along with ...

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Facebook Starts Killing Users After Election

    In one of the weirdest ends to election week, Facebook has been given what seems to be horrible sign for some people: they logged onto Facebook and found that they were dead. Why this is happening isn’t quite known, but some people suspect that the enormous grieving messages they have posted about Donald Trump might have something to do with it.

    Pace Lattin/ Performance Marketing Insiderin Facebook- 13 readers -
  • Coupon Sites are Stealing Your Money!

    So you’ve got a budding e-commerce startup. You’re advertising on Google, Facebook, Bing, etc, and you decide one day, “hey, I should have an affiliate program! I heard CJ is great, let me sign up there.” You speak to your CJ rep and they tell you about all the wonderful sales that they’ll be generating for you and you create your account, deposit funds, and with a huge smile ...

    Pace Lattin/ Performance Marketing Insider- 10 readers -
  • Are Social Logins A Privacy Risks?

    Janrain®, the leading company that created the Customer Identity and Access Management (CIAM) category, today announced the results of a new Consumer Identity Trends survey that shows while social login use is growing in popularity thanks to the 75% now suffering from password fatigue, 93% are nonetheless concerned about how their account data and activity is being shared and used.

    Pace Lattin/ Performance Marketing Insider- 7 readers -
  • How To Optimize Adsense for More Revenue

    PACEDm.com You’ve signed up for AdSense, now you have no idea what to do. AdSense is the most popular ad network on the planet and for good reason: It’s technologically robust, has a great pool of advertisers, and is absolutely free. No wonder so many publisher sign up for it. Unfortunately, for most, it ends right there — a vast majority of publishers make little effort to o ...

    Pace Lattin/ Performance Marketing Insiderin How To's- 9 readers -
  • How To Optimize Adsense for More Revenue

    PACEDm.com You’ve signed up for AdSense, now you have no idea what to do. AdSense is the most popular ad network on the planet and for good reason: It’s technologically robust, has a great pool of advertisers, and is absolutely free. No wonder so many publisher sign up for it. Unfortunately, for most, it ends right there — a vast majority of publishers make little effort to o ...

    Pace Lattin/ Performance Marketing Insiderin How To's- 7 readers -