Paddy Moogan

  • The Year in Search | A Round Up of 2014

    It doesn't feel like a year since Hannah wrote a review of search in 2013 but here we are again. A lot has happened in our industry but we're all still here and it's as interesting as ever. Let's take a look back at 2014 and see what the biggest stories were. January: A nail in the coffin of guest blogging, more link networks and AI The webspam team started 2014 with some stron ...

    Paddy Moogan/ Distilledin SEO- 22 readers -
  • 5 Hacks for Creating and Promoting the Right Content

    Posted by Paddy_Moogan In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 1. How to verify you have a good idea I could write a whole post on this one topic, but maybe that's for another day! For now, I want to share ...

    Paddy Moogan/ Moz Blogin Content Facebook Twitter- 39 readers -
  • How to Use Facebook for Targeted Content Promotion

    Posted by Paddy_Moogan As much as content and advertising agencies would like you to believe it, content produced by a business doesn't just go viral on it's own. There is often something that pushes it really, really hard when it first goes live which gains momentum, and eventually the content is spread far and wide enough that it doesn't need you to push it anymore.

    Paddy Moogan/ Moz Blogin Social Content How To's- 43 readers -
  • A 5-Step Framework for Conversion Rate Optimization

    Posted by Paddy_Moogan There is a problem with conversion rate optimization: It looks easy. Most of us with some experience working online can take a look at a website and quickly find problems that may prevent someone from converting into a customer. There are a few such problems that are quite common: A lack of customer reviews A lack of trust / security signals Bad c ...

    Paddy Moogan/ Moz Blog- 24 readers -