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Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google). Chances are you are considering an enterprise analytics solution because you are experiencing limitations with your current solution or there is particular Google Analytics 360 (GA 360) ...
As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM was limi ...
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step.
Marketers are expected to move quickly, and rightfully so. With the many free and dynamic campaign management platforms available to us today we can be more agile than ever; allowing us to execute large-scale online marketing campaigns across multiple channels regularly and efficiently. But when it’s all said and done, how does your team fare with reporting on campaign perfo ...