paige flanagan

  • The Benefits of Using Google Analytics 360 vs Google Analytics

    Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google). Chances are you are considering an enterprise analytics solution because you are experiencing limitations with your current solution or there is particular Google Analytics 360 (GA 360) ...

    SEER Interactive- 10 readers -
  • Cross Device Remarketing for Google Analytics Audiences

    As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM was limi ...

    SEER Interactivein Google- 27 readers -
  • How a Strategic Approach to Campaign Tracking will Rock your World [and your reporting].

    Marketers are expected to move quickly, and rightfully so. With the many free and dynamic campaign management platforms available to us today we can be more agile than ever; allowing us to execute large-scale online marketing campaigns across multiple channels regularly and efficiently. But when it’s all said and done, how does your team fare with reporting on campaign perfo ...

    SEER Interactive- 11 readers -