paige zandri

  • What Marketers Need to Know about Protecting Intellectual Property

    As marketing—and all other business activities — have become increasingly reliant on technology, protecting intellectual property has become a top priority for successful companies. That’s why every marketing team must understand the basics of intellectual property law. What is Intellectual Property? The American legal system provides certain rights and protections for owners of property.

    Marketing Technology Blog- 17 readers -