Pam Didner

  • Paying It Forward to Future Generations of Global Marketers

    I receive a lot of inquires through my website. I recently received a very special email from ChangHyun Park, who is in 9th grade at Dongtan Global High School in South Korea. It reads: Dear Pam, I am a student in Dongtan Global High School. My dream is and has been [becoming] a marketer for a long time. Recently, I have read your book and have been deeply impressed and motivated.

    Pam Didner/ Relevancein Mobile Content- 15 readers -
  • 5 Ways to Say No to Internal Stakeholders and Partners

    Published 5 mins ago 46 Eddie mows my lawn every other week. I was one of his earliest customers that helped start his business 12 years ago. Now he has more than 50 steady customers and contracts regularly with local landscaping companies. He is doing very well. He has also helped me on little projects inside and outside the house over the years and charged me very reasonable fees.

    Pam Didner/ Relevance- 20 readers -
  • Tactics for Promoting Content Across Regions

    Content Marketing, Content Promotion, Executive's Corner, Owned Media, Paid Media, SEO, Shared Media If you ask any writers or musicians, they will tell you that promoting their work is harder than creating it. I second that! Compelling content is only half the battle; the other half is to publish it where your target audience can discover it.

    Pam Didner/ Relevancein SEO Content- 15 readers -
  • Plan to Replan: Why Your Strategy Can (and Should) Change

    Earned Media, Owned Media, Paid Media, Shared Media Published 5 mins ago | By: Pam Didner If your fiscal year ends on December 31, now is the time of the year to kick off annual planning for next year. A lot of us are cynical about annual planning. We all have experiences in which we poured out our hearts and souls to create a solid marketing plan or campaign, then the bu ...

    Pam Didner/ Relevance- 14 readers -
  • The 4 P’s of Global Content Marketing

    Content Marketing, Earned Media, Owned Media, Paid Media, Shared Media Published 1 min ago | By: Pam Didner Everyone who has studied marketing has been introduced to the 4 P’s of the Marketing Mix, which are Product, Promotion, Place and Price. These 4 P’s were presented by E. Jerome McCarthy, an American marketing professor and the author of the influential textbook Basic ...

    Pam Didner/ Relevancein Social Content- 8 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    In my upcoming book, Global Content Marketing, I create a framework for Global Content Marketing Cycle and share relevant content marketing case studies for enterprises and small businesses. I also address several topics such as the key elements of a content plan, quantity vs. quality of content, original content vs. curated content and more.

    Pam Didner/ Relevancein Content- 16 readers -