pam kozelka

  • Is Print Still Relevant? Lincoln Electric Says Yes

    Why would a forward-thinking global manufacturer debut a print magazine in 2015? The reasons are numerous, says Craig Coffey, Lincoln Electric’s U.S. marketing communications manager. Lincoln Electric, a global manufacturer in the welding industry, launched ARC Magazine this year to: Fill a content hole for its audience Address the sales team’s need for better print mat ...

    Content Marketing Institute- 8 readers -