- Our Blog
Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. You can sit in a room and create, ideate, and develop your brand for the next year to 10 years.
It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business? ...
Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website. It is not helping grow your email list.
There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” vi ...
Do you ever feel like you are spinning your wheels on the social web? Feel like you try to build a plan but something is just not working? Are you getting caught up in an endless web of randomness? Random acts of marketing? Random acts of Facebook? Random acts of live video? Random acts of Snaps, stories, quotes, tweets and visual marketing? Are you doing all the latest tactics the experts te.
Are you ready to gain an unfair competitive advantage on Facebook? Would you like to stomp status quo and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are currently using? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business ...
Would you like a competitive Facebook edge? Ability to stand out from the crowd in a good way? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? If you answer yes to this question, then you landed on the right blog post today. I'm going to help you get that competitive edge in a quick and easy way by using Facebook Messenger.
Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? Stop the madness! I know it's tough. There is an enormous amount of pressure on marketers and business leaders in businesses of every s ...
Tired of spinning your social wheels trying to market your business on Facebook? Join me for a free live training event on Thursday, August 3rd at 2pm et! This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Grab your seat right now.
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.
So you think you know your audience? Do you know your ideal customer? You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. Only problem is that your business results are dismal at best. The return on investment in social media is simply not there.
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What if our board of directors is watching us? Do people really w.
Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. With more than 1.28 billion daily and 1.94 billion monthly active users on the platform, it is probably your target and ideal client is using the platform on a regular and likely daily basis.
Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? Or maybe you have a Facebook ...
Do you have social media, digital marketing and branding problems? Good news is we have real answersI We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.
Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.
Social media and influencer marketing can help optimize results of your launch when done right. However, just because it's easy to setup a new Twitter profile, Facebook business Page or Instagram Business Account doesn't mean you should wait until the last minute to figure out how to utilize social media as a component of your launch.
Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways.
Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position.
Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. Understanding the differences, benefits and how they can work together is key to success in achieving your goals and a ...