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Testing can make the difference between success and failure for your business. Does that sound too extreme? It’s not. Here’s why: What would happen if you doubled the conversion rate at some of the key points in your sales funnel? Dramatic improvements to your profits, right? It might mean you could finally escape your cubicle, or maybe hire some help. Let’s go in the opposite direction.
An old friend of mine recently told me “you’re going to die with your inbox full, you know.” I started to vehemently deny it, then I remembered a quote from the Buddhist nun Pema Chödrön, who opens one of her books with “You are never going to get it all together.” When I first read that sentence, I closed the book immediately. I didn’t pick it up again for a year.
There’s so much to learn in online marketing. It has a lot of moving parts, with each part being complex enough to fill a life of study. Like design or copywriting. Getting traffic, converting traffic. Business models. Plus a dozen other skills. Fortunately, you don’t have to be a world-class expert to do well online.
I wish I had a dime for every time I’ve heard “email marketing is dead”. Despite all the dire predictions, email still comes in at the top or near the top of the most effective marketing channels in study after study. Then there’s Facebook. The platform that’s all but eating the internet. And then there’s Facebook Messenger.
Have you ever had a day that you felt like, the entire world was conspiring to prevent you from getting any work done? Sure you have. Almost everyone has. It’s the nature of modern work; and of modern life. But just because there’s a cloud of distractions buzzing around your head, that doesn’t mean you have to give in.
Want more email subscribers? One of the best ways to get them is to optimize your opt-in form. Forms might not be as cool as retargeting or Snapchat, but they play a big part in how fast you can grow your list. And the faster you can grow your list, the faster you can grow your business. Because opt-in forms are so important, we’ve written extensively about them in the past.
I have yet to meet anyone who wants to spend more time in meetings. They are pretty much universally disliked. We all want to spend less time in meetings, and we’d all like the meetings we can’t get out of to be far more productive. But how often does that happen? How often do companies, departments or even small teams figure out a way to cut the time they spend in meetings? ...
Poor forms. They’re just about the least-sexy thing about marketing, including email marketing. Many of us think of them last, long after we’ve fussed over a landing page for hours. This is not a smart approach. While forms might seem boring compared to other parts of your landing pages or your site, they play a critical role in email marketing, especially in building your list.
What’s the purpose of an “About Us” page? Is it about you, or your visitors? Is it filler copy pushed out just before you launched your site, or a carefully planned story that brings people in and makes them want to help your cause? Hopefully, you’re in the second group. You’ve thought long and hard about your About us page, creating a storyline that’s as much about your visi ...
Even productivity ninjas have limits. At some point, no amount of goal setting, productivity app mastery or personal management can help you get more done. At some point, it’s time to hire outside help. The question is when to hire that help? And who to get help from – for what? Lots of questions. As usual, the discussion comes down mostly to time versus money.
On November 25th, 2015, Twitter removed its share counts. Millions of site owners that had been able to show their content was liked enough to get shared were suddenly out of luck. Twitter gave us fair warning, of course. They even gave an explanation. But it still seems like one of the stupidest moves in social media history.
Want to get more out of your Facebook marketing? How about using it to create better emails? You can – and it’s really easy. Here are six tricks to make your Facebook marketing do double duty as an email improvement project. 1. Use ads or posts to test email subject lines. Email marketers test subject lines more than anything else.
Modern life is weird. We’re awash in conveniences, yet our time has never been more cramped. We’re spoiled with choices, but all the decision-making just stresses us out. For some of us, it’s downright paralyzing. I’m pretty sure our ancestors did not wake up in bed and check their calendars on parchment. They did not need org charts to make shoes.
It’s one thing to get a new subscriber, but another thing to keep them. That’s what retention emails are for. They help you keep your subscribers – or your customers – engaged. There are several strategies for keeping people interested in your emails, just as there are different ways people can become disengaged in the first place.
Want more shares for your content? More backlinks? A guest post gig? You may need some help to get there. Having great content or a great site is one thing, but unless you can get yourself in front of the right people, you may never be widely known. There are plenty of ways to gain visibility. We’ve written about them in several posts. You can format and optimize your content for more shares.
Have you heard how likes don’t really matter anymore? That Facebook followers are worthless? It’s not fun news to hear if you’re a social media marketer, but most of the best social marketers have known this for awhile. They’ve been at too many meetings where senior staff demanded to know what those followers were worth.
Need some extra money? If you’ve got an email list, there are plenty of ways to monetize it. You can sell stuff directly in your email messages, of course. Or you can sell other peoples’ stuff – known as affiliate marketing. If you’ve got a big enough list, you might even qualify as an influencer. Then you could sell reviews or mentions of products and services in your email newsletters.
Influencers are the power brokers of digital marketing. One mention from them can deliver record-breaking traffic to your site. And they don’t just deliver traffic, either. An influencer’s mention is an implied endorsement, and that means trust. The people who come to your site based on an influencer’s mention trust you more. They’re “pre-sold,” in a sense.
Content, content, content. Most of us plan to create even more of it this year than last. But keeping up with the content production schedule is the #1 challenge marketers face. So why not outsource it? If you’ve got a little budget, why not hire a freelance writer to take some of the pressure off? And if you’ve got a bit more than a little budget, why not hire several freela ...
Working at home is a mixed bag. Sure, you get to skip the commute. You don’t have to dress up for work. And you’ll probably attend fewer meetings. But then life intervenes, crushing those productivity gains. You have to deal with service people or supervise children. And the distractions mount up, like Netflix and the refrigerator.