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Walking along in Surry Hills in Sydney, host Todd Wheatland talks with Nicole Brasz, Director of Marketing and Fundraising at Save the Children Australia. Never one for planning her career, Nicole shares how her path led her back to her hometown of Melbourne and to a second stint in the philanthropic industry.
Michael Brenner’s name has become synonymous with B2B content marketing. While at SAP as its Vice President of Global Content Marketing Strategy, Michael launched his blog, B2B Marketing Insider, which has become a top content marketing resource. Now he is Head of Strategy at NewsCred, where he helps the company build a content strategy and assist clients with the same.
Carla Johnson came from a science family so she studied electrical engineering. After two years, she opted to become a history major and learned the value of storytelling – a skill that has taken her far in her career. In this episode of The Pivot, Todd Wheatland sits down with Carla to learn more about her journey and why she co-authored Experiences: The 7th Era of Marketing ...
How do unicorns and Calvin and Hobbes make it into a conversation about content marketing? In this episode of Content Marketing NEXT, I talk with the super-talented and personable Jay Acunzo, Vice President of Platform at NextView Ventures. Listen to how Jay’s journey from Google and HubSpot led him to his great role of content marketing pioneer for the start-up community.
A lifelong resident of the San Francisco Bay area, Dusty DiMercurio spends his days as the head of content marketing at Autodesk, best known for its AutoCAD software. He loves to tell the really cool story of a tech company that’s been around 30 years and how its software is used across many industries including manufacturing, architecture, engineering, construction, media, and entertainment.
This episode of The Pivot is truly an international affair. Host Todd Wheatland sits down in Auckland, Australia, with Rod Strother, Director, Digital and Social Centre of Excellence for Lenovo, to discuss how a Scottish lad moved to Singapore to eventually work for a Chinese company that has its head office in the United States.
To prep you for the Intelligent Content Conference March 23-25 in San Francisco, Content Marketing NEXT is speaking with a few of ICC’s speakers. I continue the Intelligent Content Conference conversations with the past co-organizer of ICC and the original Content Wrangler, Scott Abel. His years of experience in technical content creation, as well as content strategy, give him ...
We often hear that when we give valuable information at no cost to an audience, the benefits can be incremental. In this episode of The Pivot, Todd Wheatland is joined by a man who proves this theory to be #Tru. Listen to the marketing back story of Bill Boorman, Founder and Host of #Tru events, the recruiting training “unconference,” that has grown to over 300 events a year ...
In this episode of Claim Your Fame, host Andrew Davis discusses how human behavior drives consumer commerce and he provides his own buying habits as an example. Find out how a dress designer in Waltham, Massachusetts, became a national phenomenon with a little help from TLC and gypsy weddings. And if you’re not using Google Trends, you will after listening to Andrew’s conversa ...
The content marketing industry is made up of professionals from all walks of life and varied backgrounds. It’s an element of our industry that keeps it fresh and exciting. In this episode of The Pivot, Todd Wheatland sits down with the fascinating and multi-talented Rebecca Lieb, Industry Analyst, Altimeter Group. Her journey into content marketing may surprise you.
To prep you for the Intelligent Content Conference March 23-25 in San Francisco, Content Marketing NEXT is speaking with a few of ICC’s speakers. Noz Urbina of Urbina Consulting in Valencia, Spain, takes on the new, now, next format to offer a unique perspective on the importance of structured content, content personalization, and the concept of omni-channel distribution.
Not many podcast interviews happen at 30,000 feet, but in this episode of The Pivot, that is exactly what host Todd Wheatland accomplishes. On a flight from Los Angeles to Sydney, Todd uses the time to sit down with the funny and talented Tim Washer, Cisco Senior Marketing Manager, who shares his journey as a comedy writer and video content creator.
As content marketing continues to explode as an industry, so does the need for technology platforms to support, leverage, and enhance the content creation process. One of those technology platforms is Kapost. In this episode of The Pivot, Todd Wheatland talks with Co-Founder and CEO Toby Murdock about leading his talented team and pushing personal limits along the way.
We already know there is more content available than we can possibly digest. So how do we make an impact on our target audience with the content we do create? In this episode of Claim Your Fame, host Andrew Davis challenges us to think small to go big. What’s your Fish TV? What if you provided content you didn’t even know your audience wanted and didn’t even realize you were d ...
For five years, Paull Young led the content marketing initiatives for the nonprofit organization charity: water as its director of digital. While Paull left the organization a few weeks ago to lead strategic partnership initiatives at Instagram, he was an integral part of expanding charity: water’s awareness and fundraising philosophy: Inspiration. Activation. Experience.
Four years after its launch, Jeff Bullas’ social media and content marketing blog is now read by more than 4 million people annually from over 190 countries. In an interview at Content Marketing World Sydney, The Pivot host Todd Wheatland talks with Jeff about how he became a top influencer in social media and what drives him to take his business to the next level.
Mark Schaefer blends his brilliant combination of smarts, business insight, and wit as a forward-thinking blogger, marketing professional, author, and speaker. He’s not afraid to put his ideas into the world and loves interacting with members of his community, even when, or perhaps especially when, they don’t agree with him.
In just over two years, Ian Cleary has become one of the top influencers in social media and content marketing. He is proof that quality content shared consistently with a target audience can effectively grow a community, relationships with influencers, and the bottom line. Ian runs a successful agency, RazorSocial, in Ireland.
This year I was asked to lead the newly formed CMI Podcast Network, which was not only a major highlight in my professional career, but also has provided opportunities to work with some of the best people in our industry. Since the network’s official launch in September, there have been some exceptional gems of information, advice, and inspiration shared in the form of audio co ...
In this week’s episode of The Pivot, host Todd Wheatland is joined by a true journalist-turned-content-marketer. Brian Crisp, Editor-in-Chief at Flight Centre, the world’s largest travel agency, shares his journey from becoming a sports journalist right out of high school, to working as a travel editor at News Corp., and finally landing in content marketing at Flight Centre.