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Wouldn’t your Super Bowl ad-watching experience be improved 1,000% if you could talk conversion rates and cross-channel campaigns with industry colleagues as the TV spots air, maybe over an adult beverage or two? After all, for many brands, the big game is the highlight of their marketing year, where they kick off multi-platform efforts destined to continue for months on desktop and mobile, so.
What a year it’s been in the digital marketing universe. No matter whether you were in display, social media, content marketing or email, you were likely kept busy by all of the developments that occupied the industry. From Google’s local results and AdWords display changes to the rise of video (including live video) and the effect of mobile usage on marketing strategies, our ...
The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether Verizon’s planned purchase of Yahoo will actually go forward despite two big hacking admissions from the internet company. A second big acquisition of the year — Microsoft’s purchase of LinkedIn — didn’t make the top 10 but was still of consi ...
One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what does it need to do to adapt to the regulatory guidelines issued by the Federal Trade Commission? Marketing Land columnist Rae Hoffman generously addressed those questions and more in contributions that were among our most popular Con.
Email may have been the internet’s first marketing medium, but that doesn’t mean it’s standing still. Trends like the growth of mobile, the adoption of marketing automation and the rise of voice interfaces have kept email marketers on their toes in 2016 — and Marketing Land’s contributors have helped all along the way.
If there’s one thing you can say about digital marketing, it’s that measurement has always been, and will always be, central to the practice, as sophisticated marketers use testing and analytics to continually move the industry forward. In 2016, we grew in our understanding of what to measure and how to do so, in part because of new tools and capabilities coming onto the market.
I’m in charge of what may be the most mysterious part of the editorial operation at Marketing Land, MarTech Today and Search Engine Land — the contributed columns. Who are these contributors? How are they chosen? What determines the topics covered? Even among my fellow editors, questions like this abound.
No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer kickoff of our Marketing Land Holiday Retailer coverage, which brings you the latest news, as well as expert insights — all designed to ensure you’re ready to employ the most effective digital strategies and tactics for the upcoming winter shopping season.
Attend Our Conferences MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. MarTech returns to San Fra ...
The Marketing Land #Hashtag Bowl Live Blog is back! And this year, it’s going to be better than ever, featuring insightful commentary from eminent digital strategists, as well as a wealth of real-time data on how the ads are affecting consumer behavior on search, social and beyond. Joining us on the live blog this year will be Peter Minnium, president of Ipsos Connect and lo ...
Allstate’s campaigns as of late have revolved around its “Mayhem” character, a snarky know-it-all who seems to always be present when things go wrong — sometimes terribly wrong. Allstate’s message, of course, is that it will be around to help you pick up the pieces if you’ve purchased its insurance.