Pamela Parker

  • Content about content is king: 2016’s most popular columns on the topic

    One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what does it need to do to adapt to the regulatory guidelines issued by the Federal Trade Commission? Marketing Land columnist Rae Hoffman generously addressed those questions and more in contributions that were among our most popular Con.

    Pamela Parker/ Marketing Landin Content- 23 readers -
  • It’s beginning to look a lot like Christmas…

    No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer kickoff of our Marketing Land Holiday Retailer coverage, which brings you the latest news, as well as expert insights — all designed to ensure you’re ready to employ the most effective digital strategies and tactics for the upcoming winter shopping season.

    Pamela Parker/ Marketing Land- 9 readers -
  • Email Marketing In 2015: The Most Popular Columns Of The Year

    The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the growth of mobile has made email an “anywhere, anytime” platform. The columns that interested Marketing Land’s readers most in 2015 included several of Susan Waldes’ looks at Gmail — both Gmail Sponsored Promotions and Gmail ads.

    Pamela Parker/ Marketing Landin EMail- 21 readers -
  • On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015

    You can spend millions on paid media or search engine optimization, but if your website and landing pages aren’t up to snuff, you might as well be throwing that investment away. These critical on-page elements were addressed by Marketing Land’s contributing experts on user experience (UX) and conversion optimization in 2015, and their advice will be valuable in 2016 and in years to come.

    Pamela Parker/ Marketing Land- 28 readers -
  • E-Commerce Conversion Rate Rose To 71% Higher Than October Average Last Week

    Americans are getting more serious about their online holiday shopping as Black Friday approaches. According to aggregate e-commerce figures from HookLogic, which runs an ad network on retail sites like Walmart, Target, Best Buy and Macy’s, traffic to product pages was up 53% in the week beginning Monday, November 16, as compared to the baseline established in October.

    Pamela Parker/ Marketing Land- 19 readers -