Pamela Parker

  • Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday

    Wouldn’t your Super Bowl ad-watching experience be improved 1,000% if you could talk conversion rates and cross-channel campaigns with industry colleagues as the TV spots air, maybe over an adult beverage or two? After all, for many brands, the big game is the highlight of their marketing year, where they kick off multi-platform efforts destined to continue for months on desktop and mobile, so.

    Pamela Parker/ Marketing Land- 44 readers -
  • Content about content is king: 2016’s most popular columns on the topic

    One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what does it need to do to adapt to the regulatory guidelines issued by the Federal Trade Commission? Marketing Land columnist Rae Hoffman generously addressed those questions and more in contributions that were among our most popular Con.

    Pamela Parker/ Marketing Landin Content- 33 readers -
  • It’s beginning to look a lot like Christmas…

    No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer kickoff of our Marketing Land Holiday Retailer coverage, which brings you the latest news, as well as expert insights — all designed to ensure you’re ready to employ the most effective digital strategies and tactics for the upcoming winter shopping season.

    Pamela Parker/ Marketing Land- 14 readers -