Pamela Parker

  • Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday

    Wouldn’t your Super Bowl ad-watching experience be improved 1,000% if you could talk conversion rates and cross-channel campaigns with industry colleagues as the TV spots air, maybe over an adult beverage or two? After all, for many brands, the big game is the highlight of their marketing year, where they kick off multi-platform efforts destined to continue for months on desktop and mobile, so.

    Pamela Parker/ Marketing Land- 36 readers -
  • Content about content is king: 2016’s most popular columns on the topic

    One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what does it need to do to adapt to the regulatory guidelines issued by the Federal Trade Commission? Marketing Land columnist Rae Hoffman generously addressed those questions and more in contributions that were among our most popular Con.

    Pamela Parker/ Marketing Landin Content- 33 readers -
  • It’s beginning to look a lot like Christmas…

    No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer kickoff of our Marketing Land Holiday Retailer coverage, which brings you the latest news, as well as expert insights — all designed to ensure you’re ready to employ the most effective digital strategies and tactics for the upcoming winter shopping season.

    Pamela Parker/ Marketing Land- 14 readers -
  • Email Marketing In 2015: The Most Popular Columns Of The Year

    The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the growth of mobile has made email an “anywhere, anytime” platform. The columns that interested Marketing Land’s readers most in 2015 included several of Susan Waldes’ looks at Gmail — both Gmail Sponsored Promotions and Gmail ads.

    Pamela Parker/ Marketing Landin EMail- 24 readers -
  • On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015

    You can spend millions on paid media or search engine optimization, but if your website and landing pages aren’t up to snuff, you might as well be throwing that investment away. These critical on-page elements were addressed by Marketing Land’s contributing experts on user experience (UX) and conversion optimization in 2015, and their advice will be valuable in 2016 and in years to come.

    Pamela Parker/ Marketing Land- 32 readers -
  • Reader Buy-In: Marketing Land’s Top 10 Retail Columns Of 2015

    This time of year, it’s all about retail and shopping. But Marketing Land’s columnists kept us awash in valuable retail information the whole year through. What a year it has been. The biggest trend has likely been the growth of mobile as a platform for shopping (rather than just researching), and our columnists addressed the importance of mobile (including help with Google’ ...

    Pamela Parker/ Marketing Land- 31 readers -