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I’m in charge of what may be the most mysterious part of the editorial operation at Marketing Land, MarTech Today and Search Engine Land — the contributed columns. Who are these contributors? How are they chosen? What determines the topics covered? Even among my fellow editors, questions like this abound.
No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer kickoff of our Marketing Land Holiday Retailer coverage, which brings you the latest news, as well as expert insights — all designed to ensure you’re ready to employ the most effective digital strategies and tactics for the upcoming winter shopping season.
Attend Our Conferences MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. MarTech returns to San Fra ...
The Marketing Land #Hashtag Bowl Live Blog is back! And this year, it’s going to be better than ever, featuring insightful commentary from eminent digital strategists, as well as a wealth of real-time data on how the ads are affecting consumer behavior on search, social and beyond. Joining us on the live blog this year will be Peter Minnium, president of Ipsos Connect and lo ...
Allstate’s campaigns as of late have revolved around its “Mayhem” character, a snarky know-it-all who seems to always be present when things go wrong — sometimes terribly wrong. Allstate’s message, of course, is that it will be around to help you pick up the pieces if you’ve purchased its insurance.
From the death (again) of Google+ to social media advertising and mobile business apps, Marketing Land’s most popular columns of the year spanned a wide range of tactics and strategies. One phenomenon that rose to the top of readers’ minds in 2015 was the perennial search for the new new tool that will give them an edge on the competition or automate time-consuming tasks.
The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the growth of mobile has made email an “anywhere, anytime” platform. The columns that interested Marketing Land’s readers most in 2015 included several of Susan Waldes’ looks at Gmail — both Gmail Sponsored Promotions and Gmail ads.
You can spend millions on paid media or search engine optimization, but if your website and landing pages aren’t up to snuff, you might as well be throwing that investment away. These critical on-page elements were addressed by Marketing Land’s contributing experts on user experience (UX) and conversion optimization in 2015, and their advice will be valuable in 2016 and in years to come.
In many ways, marketing technology is what separates digital marketers from traditional marketers, in that nothing happens in the digital world without layers and layers of technology. And that technology got better and better in 2015 — we gained access to data like never before, enabling customer experiences we could never have imagined just a few years ago.
This time of year, it’s all about retail and shopping. But Marketing Land’s columnists kept us awash in valuable retail information the whole year through. What a year it has been. The biggest trend has likely been the growth of mobile as a platform for shopping (rather than just researching), and our columnists addressed the importance of mobile (including help with Google’ ...
If your Thanksgiving dinner table was populated with friends and family who couldn’t take their eyes off their mobile phones, you’re definitely not alone. New data from HookLogic, which operates an ad network of online retail sites, reveals that Thanksgiving was a veritable mobile shopping extravaganza, especially early in the morning and in the early evening hours.
2016 has been a breakthrough year for Honda. With the release of the redesigned Pilot, Civic and all-new HR-V, there’s never been a better time to shop for a Honda. Hurry in to Happy Honda Days today and you could get a great ...
This Christmas, Volvo owners in Gothenburg can take delivery of t ...
Americans are getting more serious about their online holiday shopping as Black Friday approaches. According to aggregate e-commerce figures from HookLogic, which runs an ad network on retail sites like Walmart, Target, Best Buy and Macy’s, traffic to product pages was up 53% in the week beginning Monday, November 16, as compared to the baseline established in October.
The online shopping season is beginning to heat up, according to aggregated data from retail ad network HookLogic, which works with sites like Walmart, Target, Best Buy and Macy’s. Marketing Land is providing weekly updates on e-commerce activity throughout the holiday season in this Online Retail Sales Report.
We’ve all seen criticisms of fast food marketing campaigns that feature photos of super-styled delicious-looking menu items — photos that bear absolutely no resemblance to the unappetizing-looking food that actually turns up in customers’ bags when they’re served. Now Virgin America, the stylish relative newcomer to the US passenger air industry, is launching an outdoor and ...
The Ohio-based White Castle fast food company is tempting fate with a re-creation of the iconic “Turkeys Away” episode of the 70s TV sitcom WKRP in Cincinnati. The Friday event, which will be broadcast live on Periscope and will feature contests both live and virtual, is aimed at promoting the restaurant’s new limited-time turkey slider menu items, which were unveiled earlier this week.
As we did last year, Marketing Land will be providing our readers with the latest information on holiday e-commerce activity weekly in 2016, giving retail marketers benchmarks as the season goes on. We are putting together this weekly Online Retail Sales Report in partnership with HookLogic, which has a unique perspective into e-commerce activity via its pay-per-click networ ...
Healthy eating and anti-obesity advocates lament the fact that, so often, the healthier product lacks the sizzle — and definitely the marketing — that junk food employs to appeal to young minds. The sugary cereal boxes bear the most familiar licensed characters, while fruits and vegetables go unadorned.