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Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheK ...
by Sachin Kamdar, CEO, Parse.ly Those who work in digital publishing are always thinking about what’s next, and back in 2012, that was data. When Parse.ly launched that year, I wrote in Mediashift, “It will become common practice to ‘interview the data’ when designing an editorial calendar, or selecting featured articles and posts for the near future. In fact, many newsrooms will require it.
Get More Digital Media Updates from Parse.ly Numbers aren’t facts, clickbait’s not inevitable, and other takeaways about data from ESPN’s analytics chief Source: web-assets.domo.com Editors and reporters aren’t called to a writer’s life because they love data. So it is not a surprise that more often than not, getting journalists to think about analytics is a hard sell.
by Allie VanNest, Head of Communications, Parse.ly As a digital publisher, you have a crucial weapon at your disposal in the fight to build readership and increase revenue: your data. Data can provide critical insights to help publishers generate traffic and build long-lasting audience engagement, depending on their goals.
by Parse.ly Parse.ly CEO Sachin Kamdar traces his career in tech to an unlikely beginning: teaching inner-city kids at Brownsville High School in one of New York City’s tougher neighborhoods. Plagued by the gun and gang violence around them, students displayed a range of skills, making it difficult to impose a one-size-fits-all curriculum.
An infographic on the evolution of the pageview Are pageviews the most important web metric? The answer to that question could depend on when ...