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  • Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC

    Hanapin is running into more and more sales deals where the prospective client is basing their decision on whether they want to hire a specialist, which is us, or a generalist, which is sometimes their traditional agency of record and sometimes a full-service digital agency. This post will go through the various aspects of that decision-making process.

    PPC Heroin Paid Search- 5 readers -
  • Canceling eCommerce Summit, What We’ve Learned + Two Requests for Hero Conf

    It’s best to just rip the Band-Aid off… Unfortunately, I’m announcing that we’re canceling Hero Conf eCommerce Summit. We’ve already taken a number of steps towards this, one of them being that we’ve removed the eCommerce Summit pages from Registration is closed, and our sponsors, speakers, and attendees know too. This public announcement is one of the last steps.

    PPC Hero- 4 readers -
  • Now Seeking: A More Representative Speaker Slate

    One of the greatest things about Hero Conf is the opportunity to spend three days with colleagues and peers discovering what’s new and forthcoming in the world of PPC. Those peers work across industries and include men and women from agency and in-house brands alike. They are dynamic digital advertising experts with varied backgrounds and exciting stories.

    PPC Heroin Paid Search- 4 readers -