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This month, I’ve been learning everything I can about creating and selling physical products. I’ve explored how new products get made, how they get in the hands of customers, and how great products attract communities of raving fans. Today, I’m digging a little deeper and asking “why”—why should my audience use my product, and how will it change their lives for the better? Here ...
Whenever I travel anywhere, I bring my laptop, and on my laptop there’s a laptop cover that everyone seems to ask about. It comes from Brik Book, and it’s a LEGO-compatible cover. It’s awesome. I interviewed the founder of Brik Book, Brett Miller, way back on Smart Passive Income Podcast Session #217, and since then he’s been doing even more to grow the company, including a n ...
This month, I’m learning everything I can about the world of physical products: how to create my own, how to validate them, how to find the perfect manufacturer, and how to get them in the hands of my customers. Joining me today to explore all of this and more is special guest Richie Norton, physical product expert and founder of an incredible company called Prouduct.
Welcome to my May 2017 Monthly Income Report! There are lots of things happening in SPI land these days. Lots of investments back into the business, to be precise, but I’ll report on those in just a moment. First, for those of you who are seeing this income report for the first time, these reports are something I’ve been creating every month since October 2008.
This month, I’m on a mission to learn everything I can about creating and selling a stellar physical product. That’s why today I’m talking to Tom Montgomery, co-founder of a hugely successful clothing company with a massive fan following, Chubbies Shorts. Tom and his friends had a problem: Mainstream men’s fashion didn’t offer much variety when it came to shorts.
Some of the most common questions I receive from the SPI audience are about the legal aspect of starting a business. Although I’ve had my fair share of legal-related experiences (both positive and negative) since starting my business, I also know that I don’t know everything and need someone in my corner who does. That’s why I’ve been working with Richard A. Chapo from SoCalInternetLawyer.
I’m thrilled to welcome Jordan Harbinger back to the podcast to talk about the most important factor in the success of your business: you. In this episode, Jordan’s offering up the lessons he’s learned as the host of The Art of Charm podcast about building authentic relationships, winning over an audience, and making a stellar first impression.
Welcome to the third installment of the Physical Product Experiment! If you missed the previous two installments, go back and check those out first before reading on. You can find those posts here: Physical Product Experiment [PPE #1] and Physical Product Experiment [PPE #2]. In this installment, Physical Product Experiment [PPE #3], we’re exploring prototypes! But first, here ...
Advertising Month continues with a visit from two new experts, this time from the world of video advertising. Here today are Veeroll‘s Gideon Shalwick and Anja Kicken with a treasure trove of information on getting started with video ads, no matter your experience level or industry. Veeroll was born out of Gideon and Anja’s desire for a simple software solution for video ad creators.
I’ve never run a paid advertisement for my own products. Why? Well, simply because I’ve never had any products of my own to sell. One of my goals for 2017 is to shift the higher percentage of income coming from affiliate marketing (selling the products of others for a commission) to earnings generated from my own stuff. The primary driver for that shift will be my online courses.
It’s Advertising Month here at SmartPassiveIncome.com! I’m kicking things off with a visit from online advertising expert Rick Mulready. Today, Rick is going to focus on growing your business with paid traffic by using an often overlooked platform: Facebook ads. My friend Rick has seventeen years of experience in online advertising, seven of which have been focused on Facebook ads specifically.
Welcome to my April 2017 Monthly Income Report! As always, I create these reports to share the latest happenings with my online businesses, including the wins, the failures, the lessons learned, and the income generated along the way. Income Summary Last month: $258,737.45 This month: $102,915.99 Last 12 months: $1,764,106.36 Expenses Summary Last month: $46,620.
Smart Passive Income Podcast superstars Shane and Jocelyn Sams have returned! It’s been almost three years since they joined me for Episode 122, and today, the Sams duo is back with an update on their online business journey and advertising strategy that I know you’re going to love. Shane and Jocelyn were both teachers before diving into online business.
We’ve been going full steam this month with a load of paid advertising related content, both here on the blog and on the podcast. Before we keep going, however, it’s important that we pull back a little and ask ourselves this question: What are we driving traffic to anyway? A product? A promotion? No. A funnel.
Ever since Jessica and Cliff Larrew joined me for Smart Passive Income Podcast Episode 99, I’ve received so many questions from curious entrepreneurs about selling on Amazon. Here today to answer those questions and offer some seriously actionable strategies are Amazon experts Ryan and Nick from Online Selling Experiment.
Meet Bond. Amanda Bond, also known as The Ad Strategist. I first met Amanda briefly before Traffic and Conversion Summit here in San Diego in February, but I’ve mainly heard about how awesome she is through her colleague and my friend Greg Hickman, who wrote part one to this two-part complete ads and funnels series here on SPI.
Clay Collins of LeadPages returns to the Smart Passive Income Podcast for another incredible, value-packed (and potentially record-breaking) episode. This time, Clay is dropping serious knowledge on building a seven-figure business, step by step. During his time as CEO and co-founder of LeadPages, Clay has watched his business grow from a humble blog to a seven-figure company ...
From the bottom of my heart, thank you! You helped make a really important dream of mine come true. Ever since I started this entrepreneurial journey in 2008, I’ve always wanted to write a book, and it was my dream to one day walk into a bookstore with my kids and point it out to them. I even published a blog post back in 2012 that said the exact same thing.
How many platforms do you check every day, almost without thinking about it? What products are an unconscious part of your daily routine? These kinds of habit forming products are what today’s episode is all about. Here to explore how customers get “hooked” on products is behavior expert and author of Hooked, Nir Eyal.
Welcome to the second edition of the Physical Product Experiment! In this series, I will be exploring and experimenting my way through a brand new realm for me: a physical product. In case you missed the first Physical Product Experiment [PPE #1] post, you can check that out here. To help ease you into this second post, I want to share a quick recap on what it is I am experim ...