patricia hursh

  • 3 ways to improve B2B lead quality

    According to a recent eMarketer article, obtaining high-quality leads continues to be a challenge for B2B marketers. Along with measuring ROI and long sales cycles, difficulty obtaining enough quality leads is a challenge identified by 42 percent of B2B marketers surveyed. What is a quality lead? The definition of lead quality certainly varies.

    Marketing Land- 10 readers -
  • 3 Reasons B2B Marketers Must Embrace Mobile… Now

    We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet usage on mobile devices grow to exceed PC. In 2015, Google announced that mobile searches now exceed desktop searches on their search engine. And it’s estimated that nearly 75 percent of the US population now owns a smartphone.

    Marketing Land- 8 readers -
  • 3 Reasons B2B Marketers Must Embrace Mobile… Now

    We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet usage on mobile devices grow to exceed PC. In 2015, Google announced that mobile searches now exceed desktop searches on their search engine. And it’s estimated that nearly 75 percent of the US population now owns a smartphone.

    Search Engine Landin SEO- 15 readers -