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Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers? In this article you’ll find important best practices, backed by research, to help improve your social media marketing. Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing s ...
Are you wondering whether social media has any real impact on consumer purchasing decisions? Do you sometimes question the potential of social media marketing? Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out.
Are you looking for new ways to improve engagement with your audience? Do you want to know the most effective, yet rarely used social tactics? In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience. #1: Provide Customer Service on Facebook A lot of brands default to Twitter for social customer care.
Are you wondering what the latest social media trends are for marketers? Want to make sure you don’t miss out on the next trend in social media? Fresh from the 2014 Social Media Marketing Industry Report (which surveyed 2,800+ marketers), this article will highlight some of the newest social media trends faced by marketers. Here’s what you need to know from the latest social media research.
Do you want more engagement from your social media fans and followers? Wondering what kind of content will help you achieve that goal? New research confirms that photos could be the “holy grail” of social media engagement. In this article I’ll share what you need to know about maximizing engagement on Facebook and Twitter.
Do you have a plan to handle negative feedback? Do you know how to measure your engagement? These issues and more are faced by many social media marketers. In this article, I’ll share research and tips to help you overcome common challenges social media marketers face. #1: Marketers Lack Plan for Negative Comments When it comes to dealing with negative social buzz, more th ...