patrick armitage

  • Can an ad-free, subscription-based social network exist?

    Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out there yet? Imagine an ad-free experience where your data is private and you’re free to engage with friends, family and co-workers without feeling like every keystroke is being repackaged in a media kit to sell ad space.

    Marketing Landin Social- 12 readers -
  • How I stay motivated to write: Tips for content marketing inspiration

    In writing, “there is no there there.” No matter how hard you practice, no matter how many hours you log, perfection is illusory. And yet, I keep writing. Recently, I asked myself: Why? What motivates me to write? Why — despite people’s shrinking attention spans, the volume of ephemeral content being created every day (burying yesterday’s content), and the many, MANY great wr ...

    Marketing Landin Content- 18 readers -
  • Marketing PSA: Cold lead generation is spam

    Subject line: When can we catch up? Hi [First Name], We’ve never met. In fact, you’ve never visited our company’s site, given us your contact information or asked us to contact you. But I wanted to reach out and and connect with you anyway. We pay for a lead generation service that scrapes LinkedIn and other websites to find your contact information and send you this: [Ins ...

    Marketing Landin EMail- 12 readers -
  • Will crowdsourcing make agencies strategic again?

    I attended the now-defunct Bolo Conference in Arizona last year. The majority of its attendants were either creative agencies or firms that catered to agencies. One theme, heard over and over again, was the need for agencies to become a more strategic partner to their clients. There was growing discontent that established, traditional agencies were getting left behind by sma ...

    Marketing Land- 18 readers -
  • Why the blog post is killing the press release

    The Talk: Marketing by Sharing Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, an ...

    Marketing Landin Content Blogging- 7 readers -
  • Should you move your blog to Medium or Facebook? The post dot-com era for content

    We are currently experiencing a content marketing upheaval, the likes of which have never been seen before. Brands are increasingly reliant on third-party platforms for their content and distribution. These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to change how we think about the conventi ...

    Marketing Landin Content- 24 readers -
  • Content marketing’s echo chamber

    The content marketing industry has a problem. And if it’s not careful, it could go the way of the traditional advertising industry. If you’re reading this, odds are you work in content marketing. You either create content on behalf of clients or develop content in-house. You present content marketing best practices, set strategy and help colleagues or customers become better content marketers.

    Marketing Landin Content- 28 readers -
  • 4 Marketing “Trends” That Never Go Out Of Style

    Marketing is a lot like fashion. For both industries, now is the time for all the trend articles. What’s hot in 2016? What can we expect to see? What will we see go out of fashion? Who’s hot? Who’s not? It’s exhausting. In fashion, you need to have a handle on the basics before you can usher in the latest trends like “in your face lace” and “old English sleeves.” Same with marketing.

    Marketing Landin Content- 12 readers -
  • When Tragic News Strikes, Should Brands Adjust Their Social Media?

    The recent news cycle has been fraught with tragic events. Given that, Iwe’ve all likely experienced the jarring sensation of seeing social media posts about a tragic news event bookended by seemingly tone-deaf branded content. After we had an enlightening internal discussion at our company, I wanted to give my colleague and BlogMutt CEO Scott Yates an opportunity to address ...

    Marketing Landin Social- 12 readers -
  • 5 Days. 5 Small Marketing Wins. 5 Minutes Each.

    I gotta admit: Keeping up with marketing news kind of depresses me. If you’re like me, you subscribe to growth-hacking newsletters, follow thought leaders on Twitter and read marketing forums regularly. And you’ve probably become accustomed to, and a little depressed by, marketing experts sharing their success and how easily “you can do it too!” I’ve been duped too many tim ...

    Marketing Landin Content- 17 readers -
  • Four Reasons The Mobile Web Will Force Us To Become Better Content Marketers

    Are you noticing that you’re reading more on your phone than ever before? I’ve noticed that I’ve graduated from mindlessly scanning 140-character tweets and flipping through Instagram photos to tackling full-on #longreads during my (non-driving) commute, while standing in line at the grocery store, while eating lunch, during commercial breaks, and at any other moment to distract me from my ow.

    Marketing Landin Social Content- 15 readers -
  • Stop Our Exclamation Point Addiction!

    So many messages. So many tweets. So many blogs. So many Instas. So little time. It’s hard times out there for us marketers. Our messages just don’t get the attention they once did. In 2013 (before content really started skyrocketing to the heights of today), Sirius Decisions concluded that 60 percent to 70 percent of B2B content goes unread.

    Marketing Landin Content- 27 readers -