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Dubbed “10x” by Moz, interactive long-form content is the medium of the moment. But whether it’s GIFs, infographics, white papers, or anything else, great content is always born from a great idea, not a medium. In fact, sometimes less is actually more in content marketing. In this era of micro-moments, reducing a lengthy idea to an easily digestible visual piece of content ma ...
Last month, the lightbulb went on with a story idea. Minutes later, it shut off again. After dealing with the effects of a creative rut, my momentary joy was erased when a Google search revealed that my latest idea had already been done by The Huffington Post, Mashable, and Forbes. I was dejected, sure, but also surprised. I didn’t expect all those sites to cover content marketing.