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Dubbed “10x” by Moz, interactive long-form content is the medium of the moment. But whether it’s GIFs, infographics, white papers, or anything else, great content is always born from a great idea, not a medium. In fact, sometimes less is actually more in content marketing. In this era of micro-moments, reducing a lengthy idea to an easily digestible visual piece of content ma ...
Last month, the lightbulb went on with a story idea. Minutes later, it shut off again. After dealing with the effects of a creative rut, my momentary joy was erased when a Google search revealed that my latest idea had already been done by The Huffington Post, Mashable, and Forbes. I was dejected, sure, but also surprised. I didn’t expect all those sites to cover content marketing.
Compelling content – everyone talks about it, yet it is as difficult to articulate as it is to create. Seminar after seminar, blog post after blog post, content marketers provide the same trite advice: Create compelling content. This is usually followed by examples of compelling brand content in various mediums – videos, infographics, memes, e-books, podcasts, etc.