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On July 29, the Bernie Sanders campaign held the largest grassroots kickoff event thus far in the campaign, getting 3,520 supporters to open their homes, coffee shops, and offices to host Bernie livestreaming his message. The way the event was marketed and executed potentially foreshadows some differences in how the major political campaigns will reach out to local voters duri ...
Almost every consumer will tell you that they think advertising sucks. Up until a few years ago, advertising was considered a tacit reciprocal arrangement at best, a necessary evil at worst, in exchange for supporting the business of media. Meanwhile, the new marketing eth0s arising from social media has nurtured a disdain for any kind of self-promotion as inauthentic, and con ...