patrick stox

  • The AMP is a lie

    Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your m ...

    Marketing Landin SEO- 12 readers -
    Earlier about the same topic:
  • The AMP is a lie

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO Google- 8 readers -
  • What you need to know about Referrer Policy

    If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or a no-referral bucket? When WordPress updated to 4.7.4, the text editor TinyMCE also updated, and this is where the problem actually lies. In November 2016, TinyMCE added a security update that added rel=”noopener noreferrer” on lin ...

    Marketing Landin SEO- 23 readers -
    Earlier about the same topic:
  • What you need to know about Referrer Policy

    If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or a no-referral bucket? When WordPress updated to 4.7.4, the text editor TinyMCE also updated, and this is where the problem actually lies. In November 2016, TinyMCE added a security update that added rel=”noopener noreferrer” on links with target=”_blank”.

    Search Engine Landin SEO How To's- 19 readers -
  • Canonical tags are easy, right? What’s the worst that could happen?

    In an ideal world, there would only be one version of each page. Too bad the world is messy and the same content can exist at multiple locations on the same website and other websites. Years ago, a solution was adopted to help with these duplicate content issues: the “canonical link element,” better known as a “rel=canonical” or “canonical tag.

    Search Engine Landin SEO- 17 readers -
  • 1,000 ways to redirect

    If there’s one issue that strikes dread into the hearts of SEO practitioners more than any other, it’s redirects. It’s no surprise, really. After all, there are so many ways to do redirects — and the rules change depending on where they are put in and the different systems in place. What is a redirect? A redirect uses one of many methods to forward from one URL to another an ...

    Search Engine Landin SEO- 17 readers -
  • Easy visualizations of PageRank and Page Groups with Gephi

    In April of last year, Search Engine Land contributor Paul Shapiro wrote a brilliant post on Calculating Internal PageRank. The post outlined a method to look at a website’s internal linking in order to determine the importance of pages within the website. This is amazingly powerful, but I think Paul’s concept could be more user-friendly.

    Search Engine Landin SEO- 24 readers -
  • Broken link building made easy

    I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods to be as efficient as possible.

    Marketing Landin SEO- 18 readers -
    Earlier about the same topic:
  • Broken link building made easy

    I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods to be as efficient as possible.

    Search Engine Landin SEO- 18 readers -
  • Fun with robots.txt

    One of the most boring topics in technical SEO is robots.txt. Rarely is there an interesting problem needing to be solved in the file, and most errors come from not understanding the directives or from typos. The general purpose of a robots.txt file is simply to suggest to crawlers where they can and cannot go. Basic parts of the robots.txt file User-agent — specifies which robot.

    Search Engine Landin SEO- 30 readers -
  • It’s scary how many ways SEO can go wrong

    We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong. There are moments you know you messed up, a ...

    Marketing Landin SEO How To's- 12 readers -
  • It’s scary how many ways SEO can go wrong

    We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong. There are moments you know you messed up, and there are times a problem can linger for far too l ...

    Search Engine Landin SEO How To's- 23 readers -
  • The myth of the duplicate content penalty

    Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites publishing articles that show people ...

    Marketing Landin SEO Content- 13 readers -
  • The myth of the duplicate content penalty

    Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites publishing articles that show people ...

    Search Engine Landin SEO Content Google- 13 readers -
  • Fixing historical redirects using Wayback Machine APIs

    If you had to tell an established company to do just one thing to improve their SEO, what would it be? What would you tell them is the one thing that would have the most impact in the least amount of time and would really move the needle for them? Personally, I would tell them to fix their historical redirects.

    Search Engine Landin SEO- 16 readers -
  • How to get the old Google Keyword Planner volume data

    Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine Land reported on the anomalies and asked Google about it but didn’t receive a response at the time. Ginny Marvin speculated, and now an AdWords representative has confirmed, that this was caused by close variants.

    Search Engine Landin SEO Google How To's- 24 readers -
  • SEO is as dirty as ever

    As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts.

    Marketing Landin SEO- 19 readers -
    Earlier about the same topic:
  • SEO is as dirty as ever

    As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts.

    Search Engine Landin SEO- 35 readers -