patrick stox

  • Canonical tags gone wild

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 9 readers -
  • 20 of Google’s limits you may not know exist

    Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into. 1. 1,000 properties in Google Search Console Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps) to your Search Console account.” 2.

    Search Engine Landin SEO Google- 23 readers -
  • Designing content for the mobile-first index

    Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get to the main points without cutting out the content, as users might want to di ...

    Marketing Landin SEO Content- 17 readers -
  • Designing content for the mobile-first index

    Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get to the main points without cutting out the content, as users might want to di ...

    Search Engine Landin SEO Content- 30 readers -
  • The AMP is a lie

    Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your m ...

    Marketing Landin SEO- 12 readers -
    Earlier about the same topic:
  • The AMP is a lie

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO Google- 8 readers -
  • What you need to know about Referrer Policy

    If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or a no-referral bucket? When WordPress updated to 4.7.4, the text editor TinyMCE also updated, and this is where the problem actually lies. In November 2016, TinyMCE added a security update that added rel=”noopener noreferrer” on lin ...

    Marketing Landin SEO- 23 readers -
    Earlier about the same topic:
  • What you need to know about Referrer Policy

    If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or a no-referral bucket? When WordPress updated to 4.7.4, the text editor TinyMCE also updated, and this is where the problem actually lies. In November 2016, TinyMCE added a security update that added rel=”noopener noreferrer” on links with target=”_blank”.

    Search Engine Landin SEO How To's- 20 readers -
  • Canonical tags are easy, right? What’s the worst that could happen?

    In an ideal world, there would only be one version of each page. Too bad the world is messy and the same content can exist at multiple locations on the same website and other websites. Years ago, a solution was adopted to help with these duplicate content issues: the “canonical link element,” better known as a “rel=canonical” or “canonical tag.

    Search Engine Landin SEO- 17 readers -
  • 1,000 ways to redirect

    If there’s one issue that strikes dread into the hearts of SEO practitioners more than any other, it’s redirects. It’s no surprise, really. After all, there are so many ways to do redirects — and the rules change depending on where they are put in and the different systems in place. What is a redirect? A redirect uses one of many methods to forward from one URL to another an ...

    Search Engine Landin SEO- 17 readers -
  • Easy visualizations of PageRank and Page Groups with Gephi

    In April of last year, Search Engine Land contributor Paul Shapiro wrote a brilliant post on Calculating Internal PageRank. The post outlined a method to look at a website’s internal linking in order to determine the importance of pages within the website. This is amazingly powerful, but I think Paul’s concept could be more user-friendly.

    Search Engine Landin SEO- 29 readers -
  • Broken link building made easy

    I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods to be as efficient as possible.

    Marketing Landin SEO- 18 readers -
    Earlier about the same topic:
  • Broken link building made easy

    I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods to be as efficient as possible.

    Search Engine Landin SEO- 19 readers -
  • Fun with robots.txt

    One of the most boring topics in technical SEO is robots.txt. Rarely is there an interesting problem needing to be solved in the file, and most errors come from not understanding the directives or from typos. The general purpose of a robots.txt file is simply to suggest to crawlers where they can and cannot go. Basic parts of the robots.txt file User-agent — specifies which robot.

    Search Engine Landin SEO- 30 readers -
  • It’s scary how many ways SEO can go wrong

    We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong. There are moments you know you messed up, and there are times a problem can linger for far too l ...

    Search Engine Landin SEO How To's- 28 readers -
  • The myth of the duplicate content penalty

    Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites publishing articles that show people ...

    Marketing Landin SEO Content- 13 readers -