patrick stox

  • Fun with robots.txt

    One of the most boring topics in technical SEO is robots.txt. Rarely is there an interesting problem needing to be solved in the file, and most errors come from not understanding the directives or from typos. The general purpose of a robots.txt file is simply to suggest to crawlers where they can and cannot go. Basic parts of the robots.txt file User-agent — specifies which robot.

    Search Engine Landin SEO- 17 readers -
  • It’s scary how many ways SEO can go wrong

    We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong. There are moments you know you messed up, a ...

    Marketing Landin SEO How To's- 11 readers -
  • It’s scary how many ways SEO can go wrong

    We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong. There are moments you know you messed up, and there are times a problem can linger for far too l ...

    Search Engine Landin SEO How To's- 15 readers -
  • The myth of the duplicate content penalty

    Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites publishing articles that show people ...

    Marketing Landin SEO Content- 7 readers -
  • The myth of the duplicate content penalty

    Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites publishing articles that show people ...

    Search Engine Landin SEO Content Google- 9 readers -
  • Fixing historical redirects using Wayback Machine APIs

    If you had to tell an established company to do just one thing to improve their SEO, what would it be? What would you tell them is the one thing that would have the most impact in the least amount of time and would really move the needle for them? Personally, I would tell them to fix their historical redirects.

    Search Engine Landin SEO- 9 readers -
  • How to get the old Google Keyword Planner volume data

    Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine Land reported on the anomalies and asked Google about it but didn’t receive a response at the time. Ginny Marvin speculated, and now an AdWords representative has confirmed, that this was caused by close variants.

    Search Engine Landin SEO Google How To's- 12 readers -
  • SEO is as dirty as ever

    As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts.

    Marketing Landin SEO- 19 readers -
    Earlier about the same topic:
  • SEO is as dirty as ever

    As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts.

    Search Engine Landin SEO- 28 readers -
  • What is quality content?

    We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin. Ask SEOs what “quality content” is and you’ll receive a lot of varied and opinionated answers. Quality is subjective, and each person views it differently. Ask SEOs what Google considers to be quality content, and you will get a lot of blank stares.

    Marketing Landin SEO Content Google- 15 readers -
    Earlier about the same topic:
  • What is quality content?

    We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin. Ask SEOs what “quality content” is and you’ll receive a lot of varied and opinionated answers. Quality is subjective, and each person views it differently. Ask SEOs what Google considers to be quality content, and you will get a lot of blank stares.

    Search Engine Landin SEO Content Google- 10 readers -
  • The true value of technical SEOs

    Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months ago. Clayburn said things like “Technical SEO is really just SEO 101” and “Technical SEO will never set you apart.” As a technical SEO and co-creator of a technical SEO Slack group, along with Paul Shapiro, believe me when I say that I am ama ...

    Marketing Land- 5 readers -
    Earlier about the same topic:
  • The true value of technical SEOs

    Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months ago. Clayburn said things like “Technical SEO is really just SEO 101” and “Technical SEO will never set you apart.” As a technical SEO and co-creator of a technical SEO Slack group, along with Paul Shapiro, believe me when I say that I am ama ...

    Search Engine Landin SEO- 15 readers -
  • HTTP to HTTPS: An SEO’s guide to securing a website

    Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade that I thought was an easy win to make a website faster. Since then, I have spoken to hundreds of business owners and SEOs about upgrading, performed dozens of upgrades and troubleshot dozens more.

    Search Engine Landin SEO Google- 16 readers -
  • Why real-time search algorithm updates may be bad news

    Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms become real-time, the job of an SEO will become harder, and I wonder if Google has really thought of the consequences of these updates. So, what potential issues may arise as a result of faster algorithm updates? Troubleshooting algorithmic penalties Algorit ...

    Search Engine Landin SEO Google- 17 readers -