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One thing we can all agree on: the amount of video consumed online has grown at an incredible pace in the last two years, and is set to grow even further. Here’s the projection: 75% of all mobile data will be video by 2020. And driving this is the huge growth in Facebook users and Facebook’s move to become video-centric. The world is fast embracing video primarily on mobile devices.
When we published the new laws of visual content marketing in March 2015, brands were just waking up to the power of visual content. Unfortunately, far too many good brands were getting it wrong. Yes, they were experimenting and learning through trial and error, but we wanted to remove the guesswork.