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Every time I turned on NCAA basketball tournament games, she was there. I also see her during timeouts of the current Stanley Cup playoff hockey games. And fittingly, as the girlfriend of a baseball mega-star, I also see her in between innings of MLB games. Kate Upton is everywhere in sports right now.
Digital video is the next big opportunity for brands looking to reach and engage with their audiences at scale. eMarketer predicts that that by the end of this year, advertisers will have spent $6 billion on digital video ads—an estimated 9 percent of total media ad spend and a 42% increase from 2013. While this number is impressive, it’s only part of the story.