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The trouble with human relationships is that at the end of the day, all of us are alone — trapped in the cosmos of our selves. Add to that the problem of our own mortality, and you’ve got a perfect recipe for failed relationships. Yes, it’s a grim place to start a marketing blog post, but bear with me for a moment.
Twitter is a tough place to be for anyone. Large brands are no exception. But in addition to the cynicism, they have to balance pleasing their customers and their shareholders – a fine line to walk when you’re trying to grow an account. But what if you were a large brand that sold toilet paper? What if all you had to tweet about was little pieces of paper that people use to ...
Content marketing has become its own industry in the last few years. The dream of content marketing is that all you need to do is provide value in a market by producing high quality work that gets noticed. The work then does all the pre-selling for you so your company closes more deals with greater efficiency. No need for cold calls, pushy sales tactics, or throwing money at direct mail.
When your business is 80% wholesale like Steve Madden, how do you carve out a unique value proposition for your direct ecommerce business? Watch the full interview to find out “The value proposition of our site is that we have the deepest selection [and] we have it before anyone else.” So said Mark Friedman, President of Ecommerce for Steve Madden, yesterday during a live i ...
20 Predictions for the Next 5 Years that Every Email Marketer Should Hear Paul Cheney March 28th, 2016 Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration.
Content marketing is a lot of work. Any company doing content marketing has to also run a media business on the side of their regular business. But what if you could do less writing and still increase your leads by 300%? That’s exactly what Alan O’Rourke did at HR Performance Management Software Company, WorkCompass, with a small marketing team.
I love looking at interesting data. When I found Totem’s list of brands on Instagram, I dove right in. The first thing I noticed looking at the list was that it was full of obvious consumer brands at the top. Brands that are inherently visual dominate — mainly fashion, food and consumer goods. What was interesting to me about the data were the outliers.
The best way for anyone to stay on top of any news, events and information around almost any topic imaginable in the 21st century is Reddit. Hands down. Most digital marketers know this already so I won’t waste too much time proving the point here. If you don’t know this, it’s okay. Here’s a five minute synopsis to get you up to speed.
Error: Unable to create directory wp-content/uploads/2015/01. Is its parent directory writable by the server? New products make it incredibly difficult to write effective copy. Most of the time the customer coming to the page has no idea what the product is or how it works, but more importantly, they also have no idea why it matters for them.