paul cheney

  • Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum

    Content marketing has become its own industry in the last few years. The dream of content marketing is that all you need to do is provide value in a market by producing high quality work that gets noticed. The work then does all the pre-selling for you so your company closes more deals with greater efficiency. No need for cold calls, pushy sales tactics, or throwing money at direct mail.

    MarketingSherpa Blogin Content- 14 readers -
  • Seven Surprisingly Successful Brands on Instagram

    I love looking at interesting data. When I found Totem’s list of brands on Instagram, I dove right in. The first thing I noticed looking at the list was that it was full of obvious consumer brands at the top. Brands that are inherently visual dominate — mainly fashion, food and consumer goods. What was interesting to me about the data were the outliers.

    MarketingSherpa Blogin Social- 9 readers -
  • 27 Subreddits Every Digital Marketer Should Subscribe To

    The best way for anyone to stay on top of any news, events and information around almost any topic imaginable in the 21st century is Reddit. Hands down. Most digital marketers know this already so I won’t waste too much time proving the point here. If you don’t know this, it’s okay. Here’s a five minute synopsis to get you up to speed.

    MarketingSherpa Blogin Social SEO EMail- 8 readers -