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The trouble with human relationships is that at the end of the day, all of us are alone — trapped in the cosmos of our selves. Add to that the problem of our own mortality, and you’ve got a perfect recipe for failed relationships. Yes, it’s a grim place to start a marketing blog post, but bear with me for a moment.
Twitter is a tough place to be for anyone. Large brands are no exception. But in addition to the cynicism, they have to balance pleasing their customers and their shareholders – a fine line to walk when you’re trying to grow an account. But what if you were a large brand that sold toilet paper? What if all you had to tweet about was little pieces of paper that people use to ...
Content marketing has become its own industry in the last few years. The dream of content marketing is that all you need to do is provide value in a market by producing high quality work that gets noticed. The work then does all the pre-selling for you so your company closes more deals with greater efficiency. No need for cold calls, pushy sales tactics, or throwing money at direct mail.
When your business is 80% wholesale like Steve Madden, how do you carve out a unique value proposition for your direct ecommerce business? Watch the full interview to find out “The value proposition of our site is that we have the deepest selection [and] we have it before anyone else.” So said Mark Friedman, President of Ecommerce for Steve Madden, yesterday during a live i ...
20 Predictions for the Next 5 Years that Every Email Marketer Should Hear Paul Cheney March 28th, 2016 Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration.
Content marketing is a lot of work. Any company doing content marketing has to also run a media business on the side of their regular business. But what if you could do less writing and still increase your leads by 300%? That’s exactly what Alan O’Rourke did at HR Performance Management Software Company, WorkCompass, with a small marketing team.