paul dunstone

  • Collecting Customer Feedback is Pointless (Unless You’re Doing it Right)

    Every time you run a crappy customer feedback campaign, a puppy loses its home. Image source. We’ve all heard that we should be continuously collecting customer feedback to improve our campaigns and businesses as a whole. If we don’t, there are a ton of things that can go unnoticed – major problem areas that are silently killing conversions.

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