paul ford

  • Using Email To Drive Your Brand Value To Greater Heights

    Brand is one of the most important things for a marketer to consider, and as engagement strategies continue to evolve, it’s very important to seize every opportunity available to reinforce your brand to customers and prospects. Email remains one of the best channels for developing a brand that is memorable and stands out in the minds of consumers.

    Marketing Landin EMail- 18 readers -
  • The Email Marketing Workout

    We’re now well into the festive season, and marketers need to be bringing their A game. At SendGrid (my employer), we believe in the power of preparation, so we have developed what we call the “email marketing workout,” a list of the five most important pointers for marketers to run through when planning each email campaign to ensure that they are getting the most clicks and subscribes. 1.

    Marketing Landin EMail- 11 readers -
  • 3 Key Strategies For Better Email Re-Engagement

    When it comes understanding customer data and how best to leverage it to a company’s advantage, marketers have a lot to learn from data scientists. Data scientists draw insights from data sets and then use those insights to manage things like email engagement. Re-engagement, or connecting with inactive customers, is an essential tool of any marketing (or targeting) campaign.

    Marketing Landin EMail- 7 readers -
  • Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?

    It’s no secret that personal inboxes can fill up extremely quickly on an average day. Friends, colleagues and marketers are all battling to share valuable real estate within your inbox. Large-volume senders need to recognize this when deciding what to ask of their recipients when they send them a message. Any calls to action (CTAs) within a sender’s content ask something from the reader.

    Marketing Landin EMail- 6 readers -
  • Marketing Teams Will Soon Include “Engagement Scientists”

    There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement scientist” is seen as an evolution of the data scientist’s role. We can — and should — see engagement science pick up steam within the next 12 months. So what exactly is engagement science? Engagement science enables seamless integration be ...

    Marketing Land- 15 readers -
  • 3 Ways To Maximize Data And Increase Engagement Across Email Communications

    With Web-based communications infiltrating all aspects of life, email has become one of the best ways for businesses to communicate with their users. Knowing how to best communicate and market goods and services to customers via email is key to business success and expansion. No matter what type of marketing email you’re sending — whether it be newsletters, promotions, coupo ...

    Marketing Landin EMail- 18 readers -