paul gill

  • Real Time Bidding Uncovered

    Real-Time bidding (RTB) for advertisers is still, for the most part, online display advertising. This is placing banners, rich media or video ads online. The fundamental difference in RTB is that we’re trying to place the right ad in front of the right person at the right time. In RTB display campaigns we consider who is viewing those ads – not just which sites to place our ad on.

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