Paul Herdtner

  • Former Sprint CEO Dan Hesse Joins Adknowledge Board of Directors

    KANSAS CITY, Mo –January 28, 2016– Dan Hesse, former Sprint CEO, has joined the Adknowledge board of directors, where he arrives with more than three decades of industry experience. Each of the products in the Adknowledge portfolio—including digital video, social media advertising, apps and mobile email—leverages the unique abilities to connect with consumers through mobile.

    Paul Herdtner/ Adknowledge Blog- 17 readers -
  • The “Before and After” of YouTube Advertising

    Salad or French fries? Nosebleed seats or the front row? Want to be the “before” or the “after”? These are all pretty easy questions, right? With that in mind, we’d like to present our latest inforgraphic, depicting the before and after of YouTube advertising—specifically, how clients who work with TriVu Media are always the delighted “af ...

    Paul Herdtner/ Adknowledge Blogin Social YouTube- 8 readers -
  • 13 Things That Make Millennials A Digital-First Audience

    Advertisers knew it was coming: a day when the kids of the ’90s became the coveted U.S. demographic. What they couldn’t possibly know were the unique challenges brands would encounter in marketing to Millennials: from declining TV viewing, to a general skepticism of advertising to a proliferation of social media platforms, those 20- and 30-somethings are far from an easy marketing target.

    Paul Herdtner/ Adknowledge Blog- 13 readers -
  • You Have a Professional Reputation…How About a Personal Brand?

    Remember when you only had a professional reputation? It conveyed something like, “Yeah, I’d hire him again” or maybe, “She’s an incredible employee. You’d be lucky to have her on your team.” Now, it’s an issue of personal branding. What’s the difference? Well, it’s subtle, but Amazon founder Jeff Bezos once said it’s “what people say about you when you are not in the room.

    Paul Herdtner/ Adknowledge Blogin How To's- 10 readers -
  • Here’s Why LinkedIn Is Career CPR

    “I’ve pretty much killed my career.” That statement from a former colleague sent a chill through me as I shared a drink with her recently. She’s looking for a job after spending more than a decade working for a national company. Since she worked absurdly long hours and also had a family to care for, she didn’t have much time for networking lunches and building her personal brand.

    Paul Herdtner/ Adknowledge Blog- 12 readers -
  • AdParlor is Part of Facebook’s New Marketing Partner Program

    Facebook made it official yesterday: its PMD program is gone, replaced by the Facebook Marketing Partner program. And the more things change, the more they stay the same—at least with regard to AdParlor, Adknowledge’s social media advertising platform. It was one of the original 12 Strategic Preferred Marketing Developers (sPMD), and AdParlor is now a charter member of the Fa ...

    Paul Herdtner/ Adknowledge Blogin Social Facebook- 12 readers -
  • The Internet Has Spoken: Keeping Score on Super Bowl Advertising

    Even before the Super Bowl kickoff, there’s reason to keep score. Lots of game day advertisers have already released their ads—or portions of them—on YouTube. Some have drawn rave reviews; others have already gotten a digital tar-and-feathering and won’t see the light of day during the Super Bowl broadcast. We’ve been actively covering the 2015 Super Bowl ads for the past few weeks.

    Paul Herdtner/ Adknowledge Blogin YouTube- 17 readers -
  • Making Super Bowl Advertising Work on YouTube

    You’ve probably seen the going rate for Super Bowl advertising during NBC’s game broadcast this year: $4.5 million. For 30 seconds. And don’t forget: during the commercial breaks, a certain segment of the audience will be running to the fridge for beer and guacamole. Nevertheless, according to Business Insider, a sales honcho at NBC said the $4.

    Paul Herdtner/ Adknowledge Blogin Social- 16 readers -
  • Here’s the Key to Meeting Your Q4 Sales Goals

    It tends to get a little noisy in the fourth quarter. Your competitors are trumpeting their messages in an effort to grab your market share. So how can you break through it and capture consumers’ attention? Digital video. There was once a time when TV was the only way to engage a mass-market audience with video, but those days are long gone.

    Paul Herdtner/ Adknowledge Blogin YouTube- 7 readers -
  • Here’s the Key to Meeting Your Q4 Sales Goals

    It tends to get a little noisy in the fourth quarter. Your competitors are trumpeting their messages in an effort to grab your market share. So how can you break through it and capture consumers’ attention? Digital video. There was once a time when TV was the only way to engage a mass-market audience with video, but those days are long gone.

    Paul Herdtner/ Adknowledge Blogin YouTube- 6 readers -