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Benjamin Franklin once famously stated: “In this world nothing can be said to be certain except death, taxes and a December marketing blog featuring predictions of what’s going to be the next biggest thing in the industry next year.” Well maybe I’ve added a little bit at the end, but it certainly is true.
8 November 2016 BY Paul Hunter Content Discovery Networks are nothing new, but if you haven’t heard of them then I’m almost certain you will have seen them around the web. Often they’ll have a titles such as ‘More like this’ or ‘From Around the Web’. They house a number of articles, usually at the bottom of a blog or article that direct traffic to (mostly) external websites.
You don’t need me to tell you that SEO is big business. The industry is now reported to be worth an estimated $65 billion. Search engine rankings can transform a business and it’s why SEO plays a central part in its many companies marketing strategies. It’s also the reason that myself and a lot of the good people who write for State of Digital have jobs! But what can you do if ...
I’ve previously ranted about bad content and clickbait, so it was music to my ears when Facebook recently announced a revised algorithm to cut out clickbait. This new penalty algorithm shows the social network is obviously getting just as sick of clickbait as its users are. But what does this update mean for content marketing and the other social networks? The Latest Algorith ...
26 July 2016 BY Paul Hunter Many content calendars, funnels and persona documents will cover important elements such as a user’s desires, goals, needs and background. While identifying these points is key to creating successful content, I believe content marketers are often missing an important element.
21 June 2016 BY Paul Hunter How many times have you heard the term ‘Quality Content’? My bet is, if you’ve worked in digital marketing for more than five minutes then it’s probably around seven million times. There is a plethora of blogs and articles telling marketers how important content is for SEO and engaging with your target audience. And that’s correct, it’s really important.
17 May 2016 BY Paul Hunter Estimated reading time: 5 minutes, 42 seconds Last week the latest digital assistant,Viv, was demonstrated to the public. Viv was created by the same team that developed Siri and can be solely controlled by voice. During it’s unveiling, a pizza was ordered, toppings added, paid for and delivered all through Viv.
12 April 2016 BY Paul Hunter Estimated reading time: 4 minutes, 54 seconds Our job as marketers is to communicate to a target audience. To help us do this, there are plenty of tools and methods available to identify personas. With detailed customer personas we can create the correct type and tone of content, in order to communicate messages effectively.
15 March 2016 BY Paul Hunter Estimated reading time: 5 minutes, 48 seconds Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which is a great way of diving deep into your data. It can give you a much greater understanding of how visitors are using your website and provides a much more accurate ...
2 February 2016 BY Paul Hunter Estimated reading time: 6 minutes, 2 seconds Spending on digital video advertising is predicted increase over the next few years with spend in 2019 predicted to be almost double that of 2015 in the US. Increased spend means increased competition, and brands and marketers will of course be looking to find any way to gain an advantage.