paul hunter

  • Content Discovery Networks: Friend or Foe?

    8 November 2016 BY Paul Hunter Content Discovery Networks are nothing new, but if you haven’t heard of them then I’m almost certain you will have seen them around the web. Often they’ll have a titles such as ‘More like this’ or ‘From Around the Web’. They house a number of articles, usually at the bottom of a blog or article that direct traffic to (mostly) external websites.

    State of Digitalin Social Paid Search Content- 12 readers -
  • The Importance of Emotion in Content Marketing

    26 July 2016 BY Paul Hunter Many content calendars, funnels and persona documents will cover important elements such as a user’s desires, goals, needs and background. While identifying these points is key to creating successful content, I believe content marketers are often missing an important element.

    State of Digitalin Social Content- 14 readers -
  • Make Content Great Again

    21 June 2016 BY Paul Hunter How many times have you heard the term ‘Quality Content’? My bet is, if you’ve worked in digital marketing for more than five minutes then it’s probably around seven million times. There is a plethora of blogs and articles telling marketers how important content is for SEO and engaging with your target audience. And that’s correct, it’s really important.

    State of Digitalin Content- 15 readers -
  • Will Digital Assistants Replace Search?

    17 May 2016 BY Paul Hunter Estimated reading time: 5 minutes, 42 seconds Last week the latest digital assistant,Viv, was demonstrated to the public. Viv was created by the same team that developed Siri and can be solely controlled by voice. During it’s unveiling, a pizza was ordered, toppings added, paid for and delivered all through Viv.

    State of Digital- 25 readers -
  • How to Communicate Effectively With Your Clients and Colleagues

    12 April 2016 BY Paul Hunter Estimated reading time: 4 minutes, 54 seconds Our job as marketers is to communicate to a target audience. To help us do this, there are plenty of tools and methods available to identify personas. With detailed customer personas we can create the correct type and tone of content, in order to communicate messages effectively.

    State of Digitalin How To's- 15 readers -
  • A Beginner’s Guide to Segmentation in Google Analytics

    15 March 2016 BY Paul Hunter Estimated reading time: 5 minutes, 48 seconds Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which is a great way of diving deep into your data. It can give you a much greater understanding of how visitors are using your website and provides a much more accurate ...

    State of Digitalin Social Google- 23 readers -