paul mosiychuk

  • 5 New AdWords Features You Should Be Using

    Google has been rolling out a lot of new features lately. Here is a quick recap of a few of the more significant changes that you should be keeping an eye on. Expanded text ads Google recently launched a new search text ad format that allows advertisers more text per ad as well as a bigger footprint on the SERP.

    Portent, Incin Paid Search- 14 readers -
  • Top 5 Most Common PPC Mistakes Beginners Make

    I work with a lot of small businesses either just getting started in PPC or who simply just don’t have a lot of experience managing PPC accounts. With that said, I see a lot of the same mistakes being made over and over again. Here are the top five mistakes you should be careful of. Too much broad match Bidding heavily on broad match keywords is a common mistake I see when reviewing PPC accounts.

    Portent, Incin Paid Search- 12 readers -
  • How to Increase Productivity with Google AdWords Editor

    AdWords Editor is a fantastic tool created by Google that allows you to quickly create and edit campaigns, ad groups and keywords on a mass scale. Personally, for the accounts I work on I’ve found it to be at least a 50% time savings for things like building new accounts compared to using the standard online interface. As accounts get larger, the time savings are amplified.

    Portent, Inc- 12 readers -
  • AdWords Location Setting Tips For Your Small Business

    Location, location, location Location settings are often overlooked after the initial campaign setup. It’s easy to set up targeting, but we forget about leveraging these settings to work for us. There are many different ways to utilize location targeting features, but in this article, I will discuss location setting tips for the two most common types of online small businesses: ...

    Portent, Incin Paid Search- 6 readers -