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Google has been rolling out a lot of new features lately. Here is a quick recap of a few of the more significant changes that you should be keeping an eye on. Expanded text ads Google recently launched a new search text ad format that allows advertisers more text per ad as well as a bigger footprint on the SERP.
I work with a lot of small businesses either just getting started in PPC or who simply just don’t have a lot of experience managing PPC accounts. With that said, I see a lot of the same mistakes being made over and over again. Here are the top five mistakes you should be careful of. Too much broad match Bidding heavily on broad match keywords is a common mistake I see when reviewing PPC accounts.
AdWords Editor is a fantastic tool created by Google that allows you to quickly create and edit campaigns, ad groups and keywords on a mass scale. Personally, for the accounts I work on I’ve found it to be at least a 50% time savings for things like building new accounts compared to using the standard online interface. As accounts get larger, the time savings are amplified.
Location, location, location Location settings are often overlooked after the initial campaign setup. It’s easy to set up targeting, but we forget about leveraging these settings to work for us. There are many different ways to utilize location targeting features, but in this article, I will discuss location setting tips for the two most common types of online small businesses: ...