paul muller

  • Why fighting mobile click fraud is a waste of time

    Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or solution enters the fray to solve the billion-dollar fraud market. That’s great. Collectively, we can only combat fraud if as many parts of the mobile marketing stack embrace the techniques and ...

    Search Engine Watchin Mobile- 11 readers -