paul rogers

  • SEO considerations for discontinued products in ecommerce

    I was recently asked for advice on the best course of action for discontinued products for an ecommerce site and whether you should follow Google’s previous advice to let the pages 404. I decided to write this piece up because it’s something that’s talked about a lot, but rarely written about. I’m half suggesting people to question bits of it, as it’s an area that is, in my op ...

    Econsultancyin SEO- 4 readers -