paul shapiro

  • How to check which URLs have been indexed by Google using Python

    There are three main components to organic search: crawling, indexing and ranking. When a search engine like Google arrives at your website, it crawls all of the links it finds. Information about what it finds is then entered into the search engine’s index, where different factors are used to determine which pages to fetch, and in what order, for a particular search query.

    Search Engine Landin SEO Google How To's- 12 readers -
  • A brief introduction to data visualization theory for marketers

    I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us to spend a significant amount of time working with spreadsheets and looking at, analyzing and playing with data. The final product of that data usually comes in the form of pretty charts, graphs and visualizations — and yet many marketers ...

    Marketing Land- 31 readers -
  • Improve internal linking for SEO: Calculate Internal PageRank

    Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and search engines are able to navigate your website, ultimately impacting your website’s rankings. Modern search engines use links to crawl the web.

    Marketing Landin SEO- 10 readers -
  • Improve internal linking for SEO: Calculate Internal PageRank

    Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and search engines are able to navigate your website, ultimately impacting your website’s rankings. Modern search engines use links to crawl the web.

    Search Engine Landin SEO- 16 readers -
  • The essential metrics to analyze for keyword research success

    Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the metrics — the objective criteria we use to make the data-driven decisions — that make search such an effective marketing channel. But which keyword research metrics should I be considering? Isn’t search volume sufficient? Let’s explore.

    Search Engine Landin SEO- 14 readers -
  • How To Get Started With Accelerated Mobile Pages (AMP)

    is being launched todayGoogle’s AMP is being launched today. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with it. What Is AMP? This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading mobile web pages.

    Search Engine Landin SEO Google How To's- 28 readers -
  • Four Tools To Break You Out Of The Keyword Research Box

    Keyword research is a fundamental activity for an SEO professional, and although everyone does it a little bit differently, there are a few typical steps most people employ: Come up with a list of base keywords that will be used to come up with more ideas. Expand upon your base keywords using autosuggest and/or other means.

    Search Engine Landin SEO- 9 readers -
  • Making Strategic Decisions About Difficult-To-Get Backlinks

    Your website’s user experience is top notch, your site architecture is solid, and you’ve created amazing content — now it’s time start building links. Link building is the subdiscipline of search engine optimization (SEO) that sometimes gets flak due to the practices of some spammers; however, in reality, it is a very important (and effective) aspect of internet marketing.

    Search Engine Landin SEO- 13 readers -
  • Creating Synergy Between Social Media And Search

    Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social networks for link-building purposes. However, link building is only one of many ways that social media marketing and search can fuel one another. Let’s explore some other social-search synergies.

    Marketing Landin Social Google Facebook Twitter- 18 readers -
  • How to Leverage Social Media for SEO: Link Building

    I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings. Social media aids in public relations, as a distribution channel and a means of generating easy online buzz.

    Marketing Landin Social SEO How To's- 35 readers -