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There are an infinite number of social media goals: increased brand awareness, a bigger, more competitive social media community, getting more prospects into the consideration phase, inspiring advocacy, straight-up generating leads and sales…the list goes on. If you don’t have a goal, you don’t have a path to meet and exceed that goal.
You know the usual suspects: Facebook, Twitter, and Instagram. But there is an untapped social media resource that many organizations aren’t using enough, and that’s Snapchat. Say what? Isn’t that for teenagers? Well, yes. I’m not going to lie to you. Teens DO love their Snapchat. Source: Snapchat, Nielsen In fact, according to Edison Research, Snapchat is the most popular so ...
There comes a time in every savvy business owner’s life when they know they must step up their social media presence. It should already be a given that you are utilizing, at least one social media platform. However, even those who are actively engaged in social media may begin to feel that their current promotional efforts just aren’t producing the results that they would like.
There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. While we all know how crucial it is to plan WHAT we are posting, are you aware of h ...
It’s the fastest growing social media channel by overall member growth. Its popularity is totally surpassing Twitter and it brings in 3X the traffic of Google Plus, YouTube, Twitter, StumbleUpon, LinkedIn and Reddit combined. So, what is this marketing wizard? It’s Pinterest, of course! It used to be that the only way to pull in traffic to your website was through paid ads.