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Attracting the attention of your audience with your marketing collateral is difficult, to say nothing of how hard actually keeping it can be. It’s one of the reasons why visual communication has become so essential in the modern era: a picture (and by association, something like an Infographic) is much more likely to catch someone’s attention as they browse the Web or scroll th ...
Did you know that entrepreneurs average 3.8 failures before they actually reach success? That’s a whole lot of disappointment before getting it right. As a startup founder, I’m well acquainted with the looming fear of failure that plagues so many entrepreneurs. Yet, I’ve also learned to make it a lifestyle: Learn from past mistakes, push forward and embrace failure as a step ...
The Internet world is drowning in information–literally. In 2012, there were 2 million search queries per minute. Today, that number has doubled to more than 4 million. Every second of the day, a mind-boggling amount of data is created by common users. DOMO, for example, found that every minute: Twitter users create 300,000 tweets. Facebook users share 2.5 million content pieces.
Most people with a blog or a product website are very keen to get traffic. Traffic from social media, search engines like Google, referrals – you name it. But it’s amazing that even when you start getting more traffic, you still don’t convert visitors. One look at your Analytics account can help you crack the code. It’s no longer traffic; it’s the engagement.
There are many elements to an online business. There is the website and a regularly updated blog. There’s a sales funnel, marketing, social media, advertising. You name it. But all of this is in vain if you’re not getting enough people to buy from you. So you gather your team on Skype and start strategizing. You all conclude it’s time to boost your sales by 30%.