per pettersson

  • SEO Conclusions With Google Analytics

    Let’s start this post with a brief statement. SEO (Search Engine Optimization) is not a black box or a secret sauce. It is about learning, doing, more learning and more doing. It is about experience and learning. Getting started with SEO takes about a day, but to master – years. I consider myself a student of SEO and will be for years to come.

    State of Digital- 15 readers -
  • Tap Into The Twitterverse

    Twitter can be such a powerful tool and community. When I started my career in digital marketing Twitter created my first connections within the industry and after a while, landed me my first agency employment. I’m a daily Twitter user in love with the community. You can find most things on Twitter, from friends to your personal heros.

    State of Digitalin Social Twitter- 11 readers -
  • 12 Tools And Recommendations For Digital Consultants

    Estimated reading time: 5 minutes, 29 seconds Another listicle post (a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article) instead of me arguing about a topic. But if you give me a brief moment I’ll go through the tools for most things digital I work with as a consultant at the Stockholm ba ...

    State of Digitalin SEO- 22 readers -
  • Must-Track Website Metrics For 2016

    Estimated reading time: 4 minutes, 43 seconds 2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed up with poorly thought through ads that is all up in their faces, instead of drawing attention to products and services with creative designs and copy. But in my world, blocking ads are a mean thing to do.

    State of Digitalin Social- 19 readers -
  • Use Screaming Frog to Quickly Focus Your SEO Efforts

    Estimated reading time: 2 minutes, 58 seconds The young frog grew up quite quickly and at the age of 5.1 you can get your hands on some golden SEO data and insights by connecting two wonderful API’s; Google Search Console and Google Analytics. Today it is time to get actionable SEO insights and a document that tells you, straight up, where to focus your SEO efforts.

    State of Digitalin SEO- 12 readers -
  • The Google Analytics Audit You Didn’t Do

    Estimated reading time: 4 minutes, 30 seconds Another Audit, really? Yes, really. Because this is the Google Analytics Audit you didn’t do. Based on the hundreds of Google Analytics accounts I’ve seen working with SMB’s and large corporate brands – this audit is necessary. In a world where analysts and marketers jumps from one shiny new thing to the next, the basics are sa ...

    State of Digitalin Google- 13 readers -
  • Fighting your demons makes you a better marketer

    Anxiety. My first post for State of Digital, the website I read daily to keep myself up to date with the search engine marketing industry. And now I’m sitting on a crowded train leaving Stockholm and the agency where I work. I’m heading home. I’m done for the day. Writing my first post for State of Digital. I love writing but tend to do it in waves of energy.

    State of Digital- 10 readers -