Pete Campbell

  • Why The Press Release Is Still A Valuable Link Building Asset

    It’s no secret that the PR industry is one that is constantly evolving, where the rules of the game are shifting at a rapid pace – especially in digital. Many of the traditional tools and assets are endlessly in limbo and under scrutiny as to how relevant they may be in today’s modern world. It can be said that one of the most relevant assets that’s often up for discussion i ...

    Pete Campbell/ State of Digitalin Content- 15 readers -
  • Optimizing for voice assistants: Why actions speak louder than words

    “Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here, but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern smart device assistants, Siri among them. Its features included a talking screen, reacting to vocal commands to provide information and sort calendars.

    Pete Campbell/ Search Engine Watch- 21 readers -
  • Getting Started with Visual Search

    What is Visual Search? Search by logos, search by products, colours, shapes – whatever you can photograph. Technology defines the market, and new technologies are at the forefront of the marketplace, even if they’re still experimental in many ways. After all, nothing accelerates technological development like competition, and there are few areas more competitive than sales.

    Pete Campbell/ State of Digitalin Social Content- 19 readers -
  • 7 Things Google PageSpeed Insights Doesn’t Tell You

    Google PageSpeed Insights is a fantastic free resource for being able to understand how your website is optimised for speed. However, the biggest flaw with the tool and others like it face, they don’t take context in consideration. As an ex-front end developer myself, I can understand the rationale behind why certain decisions are made around the utilisation of HTML, CSS or Ja ...

    Pete Campbell/ State of Digitalin SEO Google- 33 readers -
  • Mobile First Index and 7 Things You Need to Stop Doing Immediately

    Mobile First Index – Why is Google changing their index after so many years? Google’s “desktop first” index has been around since the very beginning of this search engine. Why is it now getting abandoned and pushed aside as a backup? What is mobile first index and will the other search engines follow? The fact that mobile searches have topped the number of searches from deskto ...

    Pete Campbell/ State of Digitalin SEO- 19 readers -
  • 6 Content Hacks to Earn More Links

    13 September 2016 BY Pete Campbell Content marketing has a number of KPIs, from Social Interactions, Organic Traffic, Social Engagements to Link Building. Many brands have Content Marketing strategies in place, but what quick things can they change in order to give their content the best chance of earning off-site coverage and followed backlinks to their site? Why link Bui ...

    Pete Campbell/ State of Digitalin SEO Content- 23 readers -
  • 10 Open Data APIs Built By Brands To Use In Your Content Campaigns

    Earlier this year, I wrote an opinion piece that looked at changing way consumers interact with content online, using mobile applications rather than traditional websites. As a result brands need to more than ever start investing in building open APIs and data sets so that they can ensure ‘organic’ visibility in third-party apps and use them as an opportunity to secure free ...

    Pete Campbell/ State of Digitalin Content- 13 readers -
  • The Future of Technical SEO is Open Data

    In my opinion, we’ll see a pivotal shift in Technical SEO over the next few years from making website performance recommendations to instead focusing on open data strategies. In other words, how brands can use their data to secure organic visibility across a wide range of apps, platforms and devices.

    Pete Campbell/ State of Digitalin SEO- 41 readers -
  • Why Every Brand Needs to Migrate to HTTP/2 & How To Do It

    Why Every Brand Needs to Migrate to HTTP/2 & How To Do It Estimated reading time: 8 minutes, 24 seconds Google, Microsoft, Mozilla and Apple are desperate to encourage all brands to ensure their website is compatible with the relatively new HTTP/2 protocol which is now supported by each of their web browsers – Chrome, Edge, Firefox and Safari.

    Pete Campbell/ State of Digitalin SEO- 17 readers -