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PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a ...
Hi [FIRSTNAME], Thanks for ordering your free copy of the [LEADMAGNET] eBook, we really hope the tips provided help [ORGANIZATION] grow its customer base and take its revenue to the next level. Before you go [FIRSTNAME], I’d love to know what specific problems both you and [ORGANIZATION] are facing so I can better tailor future ma ...
This is the greatest article you’ll ever read. Everything you’ve read in your life until this point pales in comparison to the wondrous insights you’re about to experience. Upon finishing this piece you’ll become the world’s greatest marketer, one who’s mastered the infinitely detailed nuances of the English language and how to leverage ...
I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I do for a living. There’s a belief that copywriters are, first and foremost, creative types. That we sit around doing little more than waiting for inspiration to strike. And that once our creati ...
You know how to grow a list, right? I mean, it’s a topic that’s been covered more times than I’d care to count. Well timed pop-ups, landing page best practices and appealing lead magnets have been the talk of the marketing town for years now. And sure, they’re all great methods proven to help you grow a sizable, ...
It’s every marketer’s dream. To lay your head to rest at night with the knowledge that when you wake, your bank balance will be just that little bit bigger. The passive income dream is common enough among marketers and entrepreneurs. I mean, who wouldn’t want to watch their bank balance grow as they sat back with their feet up enjoying a cold drink? But it’s always been an elusive goal.
What’s the best way to build your email list? It’s a question every marketer asks themselves on a weekly (or more likely daily) basis. We all know that email, despite competing against new kids on the block social media, SEO and their ilk, still provides the highest ROI. But there’s a problem. Email’s high return is dependent on having a high quality list.
Do you have any idea how often the average person looks at their phone? 46 times a day. That’s huge. Every single day the average person pulls their phone out of their pocket to check what’s going on nearly twice an hour. When you stop to think that they’re asleep for around eight of those hours, that number increases to nearly three times per hour.
It’s something most marketers don’t really pay attention to. Sure you know the different stages of awareness and how your prospect progresses from attention through to action. And sure, you know that there’s different expectations at each stage requiring a slightly different tact and approach. But how thoroughly do you personalize your messaging for the various stages? Be honest now.
It’s startling, isn’t it? That there are writers out there who – with a single letter or email – are able to increase sales ten fold. They’ve such a mastery of language that one letter could bring in tens or even hundreds of thousands of dollars. We all know email is the leading channel when it comes to ROI, but few have the ability to achieve results.
Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content you start reading knowing little to nothing about the product itself, yet by the time you’ve finished you don’t just want what’s being offered, you’re convinced you need it.
Writing copy for your PPC ads is anything but easy. You’ve limited space, restrictive word counts and Ad blocking to contend with. Not to mention all the competition you’ve got to differentiate yourself from. There are no easy wins in the marketing world. Whilst PPC is arguably one of the more beneficial approaches to marketing and driving traffic, it’s also one of the most ...
Ah, the USP. A short summary of the primary benefits your business offers and what you, as a brand, stand for. There’s no better feeling than standing out from the crowd. When your customers immediately recognize what it is you do and, more importantly, remember you over the competition you really feel like a champion of business. But defining a great USP is anything but easy.
We all know the basics by now, right? Create a headline that hooks attention, display value with your CTAs, reduce distractions, simplify your pages so on and so forth. They’re actions well documented on sites like this and something we all know are conducive to better conversions. But the problem is, too many CROs are dependent on the test results others achieve.
Anyone else fed up of hearing about shopping cart abandonment? Me too. So why, you might ask, am I writing this piece on the very topic we’re all so fed up of? Well, I’m glad you asked. It’s because, as far as I can see, the general advice given on shopping cart abandonment is a carbon copy on every single site. Seriously.
It’s a big day today. You log into your analytics and see that after months of hard work you’ve managed to increase your traffic by a whopping 50%! You pat yourself on the back and head to the pub to celebrate this monumental achievement. But your excitement is short lived. As the subsequent weeks roll on you notice that, despite this incredible leap in traffic, sales have barely moved.
It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have on your sales. Positive social proof helps drive sales and conversions whilst negative reviews and comments can immediately turn new prospects away from your business.
Designing for higher conversions ain’t easy. Most CROs focus on tweaking their headlines, optimizing USPs and crafting compelling CTAs. Don’t get me wrong, these elements are incredibly important. Copy is after all at the heart of optimization. If you neglect to test and optimize your copy even the prettiest of landing pages won’t save you from a failed campaign.
How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut. But if you’re completely honest with yourself, can you really say there’s no room for improvement? That you’ve made zero mistakes in optimizing your site for the highest possible conversions? I thought so.
More options means a higher chance of converting, right? Stick an extra button here, make another offer there and your prospects are certain to find something they want on your landing page. Judging from the huge number of ‘busy’ landing pages I come across, I’d say it’s a belief that’s shared by a huge number of website owners and marketing managers.