peter chen

  • Will You Survive the Content Apocalypse At Terminus?

    Published 1 min ago 23 Sanctuary for all. Community for all. Those who arrive, survive. Terminus, the zombie survival location coined by the popular TV show The Walking Dead, isn’t just a safe haven from walkers; it’s also the name of a new marketing software platform that can prolong the life of your content through account-based automated campaigns.

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  • Three Realizations Needed to Prove Content Marketing ROI

    Content Marketing, Content Promotion, Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media Published 1 min ago | By: Peter Chen Content marketing is a phrase that means many things to many people; but for all its ambiguity, one thing is for certain: it’s growing. According to the Content Marketing Institute (CMI), content marketing spend has increased ev ...

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