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Within an industry that moves as fast as marketing, each new year comes with a new set of challenges. In fact, sometimes it feels like these new challenges present themselves more often than that. TrackMaven recently published a study, “The Content Marketing Paradox Revisited,” in which they examined 75.5 billion interactions, 22,957 brands and 50 million pieces of content.
I’m a bit of a black sheep at Lush because I am not an early adopter; I’m more the bandwagon type. I wasn’t in the line for the first iPhone and I was not the first of my friends to join Facebook. I don’t have the patience to be there first, sitting through repairs, bug fixes and updates. My strategy is to wait until it has a solid following before joining the hype.