peter o'neill

  • How to fix discrepancies in your web analytics data

    Google Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location of the code on the page There are certain actions though that can be exactly measured, as they are recorded in back end systems.

    Search Engine Watchin How To's- 12 readers -
  • Fixing 404 Error Pages with Google Analytics

    There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available within Google Analytics, these blog posts are due an update.

    Search Engine Watchin Google- 14 readers -