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Let me set the scene for you. I’m in a bar, having a drink. I spot a lovely woman across the bar. I walk up to her and whisper, “You know, you don’t know me, but I’m freaking amazing. You should probably come home with me right now.” I don’t need to tell you what happens next, but it involves her drink dripping down my shirt, after she throws it at my face. You’d never do this.
Happen to notice the subtle change Facebook made on mobile last week? No? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists.