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Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it.
Let’s play the “word association game.” When you think of online ads, what’s the first thing that comes to mind? Disruptive and downright annoying are some of the more pleasant words used by disgruntled internet surfers. The rest I’ll leave to your imagination. How to Perform Your Own Social Media Audit Download Media publishers are suffering from the poor-quality ads they deliver.