Philip Tomlinson

  • Mixing Product Content and Marketing Content

    The last talk that I will be attending at RDV_MARKETING is the one given by some lady from Twitter. I’ll probably update to her real name later but she seems really interesting and unlike the Ulule guy has good designers. Her talk is much more focused on tech products, but I’m going to try and convert her message fast into something applicable to eCommerce.

    Philip Tomlinson/ Another Marketerin Content- 9 readers -
  • Crowdfunding as a Native Advertising Channel

    Another post about a talk at RDV_MARKETING from the guys from Alexandre Boucherot from Ulule is a crowdfunding platform that has been available to Canadians for about a year. Types of Crowfunding There are three types. The first is the standard type like Kickstarter, Users give you money in exchange for perks. The next offers equity. That means that users get a cut of your profits.

    Philip Tomlinson/ Another Marketer- 5 readers -
  • How to Be Better at Influencer Marketing by Infopresse

    As part of the conference, Infopresse is promoting on of their paid training. This particular one focuses on Influencer Marketing. Hopefully, it’s good but it sounds like it will be just a long talk about how to get people (influencers) to promote your brand on Instagram. Why Focus on Influencer Marketing Strategies First and foremost, Quebec is behind compared to the rest of N ...

    Philip Tomlinson/ Another Marketerin Social How To's- 8 readers -
  • Tips on Penetrating New Markets from Spotify Canada

    I’m currently attending the RDV_MARKETING where Jamie Hebert, Spotify’s Head of Marketing is talking. For those who don’t listen to music, Spotify was introduced into the Canadian market in 2014 and is a music streaming service. His talk addresses three issues with moving a service into a new market: Expanding audience once early adopters have been saturated Moving from c ...

    Philip Tomlinson/ Another Marketer- 4 readers -
  • My New Office Headphones: Sennheiser HD-280 Pro

    I finally purchased a pair of office headphones. I’ve had cheap earbuds for the longest time: the default iPhone earbuds, the earbuds that came with my Sony Xperia Z3 and the ones I bought at the dollar store. I have to admit I’ve neglected to give my ears the music experience they deserves. That’s why I decided to give them a treat by purchasing a brand new pair of Sennheiser ...

    Philip Tomlinson/ Another Marketer- 6 readers -
  • Creating my first eBay listings

    I’ve been working on helping a brick and mortar store build their first eCommerce site. I’ve been running roadblocks due to their lack of inventory management practices. The store manager refuses to install a POS and has never had employees track their inventory daily. In order to start training the staff to keep track of their inventory and fix some small kinks in our shipping ...

    Philip Tomlinson/ Another Marketerin SEO- 10 readers -
  • Two scalable branded link reclamation tactics

    This post is a work in progress. It requires more images and maybe a video tutorial! There are a lot of tutorials and bloggers that state branded link reclamation is really easy. According to these SEOs, all you need to do is follow these 4 simple steps: Navigate to Google Search for your brand Find a non-linking brand mention Send an email The four step process is a lie.

    Philip Tomlinson/ Another Marketerin SEO- 5 readers -
  • How to fix invalid WordPress RSS feed errors

    I recently read a great article by Brian Dean about untapped backlink sources. While some are definitely not untapped, I decided to try two of them on Another Marketer. The first source I tapped were blog aggregators. I had no problems submitting my blog feed until I hit Alltop. According to Alltop, I submitted an invalid WordPress RSS feed I checked the RSS feed on FeedValidator.

    Philip Tomlinson/ Another Marketerin Blogging How To's- 5 readers -
  • Google+ profile links show up as nofollow when logged in

    The second link building tactic from Backlinko’s blog post also ended up being a bit trickier than expected. This time it wasn’t because of a WordPress RSS feed issue, it’s because Google+ shows all profile links as nofollow when you’re logged in. What is even more misleading is that selecting to view your public profile also shows a nofollow link. I decided to do ...

    Philip Tomlinson/ Another Marketerin SEO Google- 8 readers -
  • Steal backlinks from a competitor’s product pages

    Last month, a guest post by Chris Laursen caught my eye. It was about link building tactics for eCommerce that do not require quality content. One prospecting tactics Cris used was uncovering backlink profiles of closed businesses. I’ve decided to test something slightly different. Rather than look at closed businesses, the goal will be to steal backlinks from an active competitor.

    Philip Tomlinson/ Another Marketerin SEO- 5 readers -
  • AdWords Broken URL Checker That Won’t Timeout Ever

    A common problem with broken URL checker scripts is that they tend to timeout when running on large AdWords accounts. This is because Google would rather you use their API. I’d love to start using the Google API and I even got my test MCC account up and running. The problem is that I’m not really at that level of coding comfort yet, so I’ve started playing with scripts.

    Philip Tomlinson/ Another Marketerin Paid Search- 7 readers -
  • Merged All My Old Web Properties

    I could go on a rant about how I want to create a stronger personal brand, but that would be bullshit. While doing some spring autumn cleaning, I discovered a few funky files informing me that I’ve been hacked. I had neglected to update core WordPress, themes and plugins of a lot of my first web projects. I have payed the price for my laziness.

    Philip Tomlinson/ Another Marketer- 3 readers -
  • How to Customize WordPress Sidebars

    If you haven’t noticed! I’ve not only migrated my domain to, but I’ve also created a child theme based off of the Redwood WordPress theme. One particular element I needed to add was different WordPress sidebars based on the category page. Old Way of Customizing Your Sidebars In the past, I used to buy HTML themes and convert them into WordPress themes.

    Philip Tomlinson/ Another Marketerin Blogging How To's- 12 readers -
  • Why I launched

    I’ve finally finished the first version of I was getting tired of the “philtomm” as a username and domain name. It violated one of the most important rules in almost all disciplines: if you’re creating something that other people will use, make it idiot proof. My email is philip@philtomm, with two “M”s, dot com.

    Philip Tomlinson/ Another Marketer- 4 readers -
  • May 2014 Article Roundup

    Here’s the first monthly roundup of digital marketing articles. This isn’t a top 10 list or anything close. Just a list of some of the most interesting links I put in Evernote during May. YouTube SEO Tactics ...

    Philip Tomlinson/ Another Marketerin Paid Search- 8 readers -
  • May 2014 KPI Report

    I wanted to publish two quality posts this month, but I only ended up writing one. I did start running 10 km every week. That’s no excuse but I’m still proud of th ...

    Philip Tomlinson/ Another Marketer- 3 readers -